Produced by Prodject, the October 16 affair utilized about 40,000 square feet of the vast Armory on Hudson for the series of events celebrating the Alexander Wang for H&M launch. That included a cocktail hour, fashion show, pop-up shop, and Missy Elliott concert. Attended by more than 1,000 guests, the build out took two weeks and nearly 300 workers.
Photo: Joe Schildhorn/BFAnyc.com
