Bulgari focused the visuals of a 2007 launch on natural ingredients by filling the New York event with fragrant greenery and pretty blossoms. The luncheon for the Omnia Amethyste fragrance saw garden roses in hanging birdcages, a Lucite tasting bar filled with wood chips and balsa wood, and a wall of pink damask roses that gave off a subtle aroma.
Photo: Francine Daveta
Product launches and press previews for beauty products have historically been dominated by clean, all-white decor, allowing colorful product packaging to take center stage. At a February 21 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
Photo: Joe Moller
To prevent a 2011 launch from looking too clinical, Canadian skin-care brand Dermaglow used a 10-foot-tall floral arrangement, bright uniforms for the waitstaff, and macarons to add color to the space. Each hue corresponded to a different product line.
Photo: Ryan Emberly
Joico opted to emphasize its scientific approach to hair-care products by styling a 2005 event as a laboratory. That included serving champagne cocktails in test tubes.
Photo: Alesandra Dubin/BizBash
Betsey Johnson didn't look far for inspiration for her perfume's launch in 2006, bringing 55 beauty editors and fragrance execs to her Greenwich Village apartment for a party. Johnson's own family photos and bric-a-brac gave the affair a personal touch, while balloons, streamers, and rose petals played up the designer's fun-loving personality.
Photo: Daniel D’Errico/Courtesy of Alison Brod Public Relations
