M&M's 75th Anniversary Celebration

M&M's kicked off its yearlong 75th anniversary campaign with a celebration at the Altman Building in New York on March 3. The event featured six rooms, designed by Jack Morton Worldwide, based on the personalities of the brand's "Spokescandies." The blue room was meant to resemble a bachelor pad and featured contemporary artwork, a ping-pong table, and neon signage of the candy brand's tagline that served as a photo op for guests.Â
Photo: Shannon Sturgis