Problem: Hot Weather on Event Day
Pandora hosted a free invitation-only concert event in Los Angeles known as Summer Crush—in the middle of a 100-degree heatwave in August. Anticipating the weather, the team worked with AEG and city planners to secure the L.A. Convention Center West Hall for offsite check-in and holding out of the heat. Organizers also arranged for 18 self-contained misters, a water truck on standby, and a Chevron activation in the form of a mini gas station with custom-designed pumps that distributed water into branded bottles.Â
Photo: Vero Image
Last year in Los Angeles, Ted Baker hosted an event at Carondelet House, where Tres L.A. whipped up whimsical catering trays reminiscent of organic environments. On one presentation, moss and whole mushrooms surrounded mushroom griddle cakes.
Photo: Alice Dubin/BizBash
