To celebrate the opening of a Magritte exhibit in 2014, the Chicago-based museum hosted a gala with decor from HMR Designs. Riffing off the Belgian artist's surrealistic work, the design firm filled the dining room with 45 floating clouds. Images of clouds and blue skies also decorated the tabletops.
The 2014 Watermill Center benefit was held in the Hamptons. At the entrance of the artful affair, Christina Sotirpolou's "369w" vignette featured headpieces made from cardboard, steel mesh, and stockings.
At Diffa's Dining by Design in New York last year, Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting.
LG Art of the Pixel Gala
Submitted by Barkley Kalpak Agency
To launch its new 4K OLED televisions, LG hosted a competition among nine art schools to create digital work using the new technology. Dubbed the “Art of the Pixel,” the competition culminated with a black-tie gala at Gotham Hall in New York that served as a product reveal, award show, and press and influencer event. The student winners’ work was shown at the event via LG TVs and projection mapping that fully immersed guests inside the walls of the elliptical venue.
AltaSea Preview
Submitted by Megavision Arts
AltaSea—a project that will transform the Port of Los Angeles’s public waterfront into a marine research campus—created an immersive multimedia display to introduce the concept to the local community. A multiscreen 360-degree video showed viewers the history of the port, while additional imagery was played in synchronization on 31 screens made of tension fabric. Images of sea life were also projected onto the floor and ceiling.
Brooklyn-based artist Zach Lieberman's Reflection Study exhibit allowed guests to create different formations projected onto a wall by moving shapes made out of plexiglass over a light box.
Attendees could physically interact with Hyper Thread, a silk tent that featured seven silk hammocks. Created by Dave Rife and Gabe Liberti, the exhibit enabled festivalgoers to make new sounds by moving around in the hammocks.
Sponsor HP showcased an attendee-powered color wall inside the Lab. Using the brand's technology, the wall would change colors in time for a selfie taken with a laptop. The activation was produced by Infinity Marketing Team.
The interior of the block featured a headphone jack wall. Attendees could plug headphones into the various jacks to listen to different songs from Google Play Music playlists, including one curated for the festival. If listeners hit a "winning" jack, they were taken up to the second-story roof to enjoy the festival view.
The block also featured live graffiti demonstrations.
Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis, which gave festivalgoers a chance to relax with lounge furniture and a charging station. Along with bandanas soaked in ice water, the lounge had a string art wall created by attendees.
