Philips
A crisp white foundation showed off Philips lighting products in the company’s booth at the 2013 Lightfair in Philadelphia. A custom color-changing chandelier, inspired by an organ, presided over the 10,200-square-foot space, created by Global Experience Specialists.
Photo: Courtesy of Global Experience Specialists
As many as four people at a time could step inside the 10-foot barrel to watch the video projected onto interior walls. Heat lamps and scent machines inside the barrel were synced with the video to enhance the sensory experience.
Photo: Jason Weston
Guests placed their smartphones inside cardboard viewers to watch the virtual reality video.
Photo: Jason Weston
To relate to the fact that the whiskey is aged in scratched oak barrels, Dewar's gave guests tools to scratch their names or sayings into a large wood wall and encouraged them to share their inscriptions on social media.
Photo: Jason Weston
As guests posted on social media with the hashtag #scratchedtag or texted it to a specified number, they received a code that could be used at a nearby bar for a free Dewar’s cocktail.
Photo: Jason Weston
To attract attention, large flames shot out of the top of the barrel whenever there were not people inside.
Photo: Jason Weston
Guests could take the bracelets home. "It was amazing to see people compare their bracelets to others, before telling their story they had chosen to be forever imprinted at that moment," said Khaleed Juma of Mosaic.
Photo: Karl Chen
Biometric wristbands worn by 20 people in the crowd are able to detect changes in heart rate, which has occurred during intense matches.
Photo: Courtesy of Jaguar and Lightwave
Adobe worked with two production firms to create rotating screens that moved in sync with the digital content being displayed.
Photo: Chris Hatcher Photography
