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Ornato

May 26, 2016
3. Sabre Awards
3. Sabre Awards

#3 PR Industry Event (new to the list)
The Sabre Awards recognize superior achievement in branding, reputation, and engagement. Roughly 850 industry players attend, and judges include public relations executives from State Farm, Wal-Mart, Nestle, and Microsoft. Next: May 3, 2016

Photo: Courtesy of The Holmes Report
6. Manhattan Cocktail Classic
6. Manhattan Cocktail Classic

#6 Food & Restaurant Industry Event (new to the list)
Since its launch in 2009, the five-day event has grown to include more than 100 ticketed events for the public as well as a two-day conference for the trade. Next: May 15-19, 2015

Photo: Filip Wolak
Primetime Emmy Awards Governors Ball
Primetime Emmy Awards Governors Ball

This year, the Governors Ball went with a “Reigning With Radiance” theme executed with thousands of crystalline details from Swarovski. Governors Ball Committee co-chairs Barbara Cassel and Geriann McIntosh worked with the ball’s longtime designer and producer, Cheryl Cecchetto of Sequoia Productions, to bring the theme to life.

Photo: Nadine Froger Photography
Primetime Emmy Awards Governors Ball
Primetime Emmy Awards Governors Ball

A crowd of about 4,000 guests dined on a meal catered by Patina Catering that included a first course of wildflower honey-poached pear salad, a main course of filet of beef tenderloin, and a single-origin Ghana brownie for dessert. 

Photo: Nadine Froger Photography
Primetime Emmy Awards Governors Ball
Primetime Emmy Awards Governors Ball

Designer 8 supplied furnishings, First Circle Design provided lighting design with equipment from ShowPro, and Goodman handled the sound. Dazian installed sparkle drape in the party space and created a perimeter of silver beaded curtains.

Photo: Nadine Froger Photography
Boston-based Target collaborator Polka Dog Bakery had its doggie wares displayed in a spiral, chandelier-like installation that hung from ceiling-mounted rigging. At the base was a tongue-in-cheek reminder of the shop's key, four-legged customer.
Boston-based Target collaborator Polka Dog Bakery had its doggie wares displayed in a spiral, chandelier-like installation that hung from ceiling-mounted rigging. At the base was a tongue-in-cheek reminder of the shop's key, four-legged customer.
Photo: Anna Sekula/BizBash
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Photo: Stéphane Poirier
Stickers matching the Mike's Hard Pink Lemonade labels bedecked the pink parasols that hung from the ceiling.
Stickers matching the Mike's Hard Pink Lemonade labels bedecked the pink parasols that hung from the ceiling.
Photo: Nadia Chaudhury/BizBash
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Photo: BizBash
When Lanvin opened its New York flagship store on Madison Avenue in 2010, the fashion house threw a colorful bash that drew decor ideas from artistic director Alber Elbaz's whimsical sketches. Outside, producers covered the facade with an oversize drawing and framed it with hundreds of colorful balloons.
When Lanvin opened its New York flagship store on Madison Avenue in 2010, the fashion house threw a colorful bash that drew decor ideas from artistic director Alber Elbaz's whimsical sketches. Outside, producers covered the facade with an oversize drawing and framed it with hundreds of colorful balloons.
Photo: Liz Brown Photography
Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.
Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.
Photo: Davide De Pas
The 2004 premiere of De-Lovely aimed to transport guests to the 1930s setting portrayed in the film, and the marquee of New York's Supper Club was revamped to reflect the movie's musical theme.
The 2004 premiere of De-Lovely aimed to transport guests to the 1930s setting portrayed in the film, and the marquee of New York's Supper Club was revamped to reflect the movie's musical theme.
Photo: BizBash
Signposts high above the crowds detailed each station's chef and menu.
Signposts high above the crowds detailed each station's chef and menu.
Photo: Jessica Torossian for BizBash
Signs were inspired by the classic TV show.
Signs were inspired by the classic TV show.
Photo: Travis Farrenkopf & Michael Young
Ten street signs, each 10 feet tall and made of PVC pipe with a weighted wooden base, were placed throughout the 136,000-square-foot store to emphasize the neighborhood's iconic streets. Illustrator Bill Brown's art for Target's campaign was painstakingly hand-drawn, sketched, and scanned in for each sign.
Ten street signs, each 10 feet tall and made of PVC pipe with a weighted wooden base, were placed throughout the 136,000-square-foot store to emphasize the neighborhood's iconic streets. Illustrator Bill Brown's art for Target's campaign was painstakingly hand-drawn, sketched, and scanned in for each sign.
Photo: Jim Shi
Fox Upfront After-Party
Fox Upfront After-Party
The large balloons marked with the names of Fox shows also led the way to the upfront's after-party at the Trump Wollman Skating Rink in Central Park.
Photo: Nadia Chaudhury/BizBash
Comic-Con 2013: Hulu Event
Comic-Con 2013: Hulu Event

Visionary removed and replaced the venue's furniture with sleek, color-blocked pieces. Partner Xbox set up shop in a large branded cabana while sponsor Jack Link's sent a costumed Sasquatch to the party to photo-bomb guests during photo ops. Costumed characters and a face-in-a-hole-style photo activation played off of imagery from the show—and provided ready-made Instagram fare.

Photo: Sean Twomey/2me Studios
Black and gold accents highlighted another full bar, and a birdcage containing a crystal chandelier hung overhead, adding another on-theme element.
Black and gold accents highlighted another full bar, and a birdcage containing a crystal chandelier hung overhead, adding another on-theme element.
Photo: Rodney Bailey/EventPhotojournalism.com
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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