To celebrate its 150th birthday, Breyers ice scream staged a larger-than-life carton in New York's Madison Square Park on June 22. Brand ambassadors handed out free ice cream samples, and passersby could take a tour through the carton to learn about the brand's history. The activation was produced by AgencyEA in partnership with Golin Harris.
Thrillist's fourth annual Best Day of Your Life party took place June 18 at various bars in Williamsburg, Brooklyn. The event featured a wall of printers from Luster, an Instagram-powered printing company, which automatically printed out custom photos of guests if they used the event's hashtag in an Instagram post.
The Apollo Theater's Spring Gala, designed and produced by Van Wyck & Van Wyck, was held June 13 in New York. The after-party took place in a tent behind the theater and featured a 6-foot LED video sphere with images of Prince, who was inducted into the walk of fame at the gala. Designed by KM Productions, the sphere's storyboard displayed images that were a mix of scenes from Purple Rain and gala invite stills by artist Donald Robertson.
For a space-theme gala idea, creative studio Matter used NASA space blankets to design a gilded meteor shower ceiling installation for Blaffer Art Museum's annual gala in Houston on April 1. The idea was inspired by the event's space theme, as well as the metallic trends seen on recent fashion runways. The creative team also created custom floral centerpieces, using the blankets and dianthus plants, that floated above circular mirrors for an anti-gravity effect.
The Restaurant Association of Metropolitan Washington's 34th annual Rammys award show took place June 12 at the Walter E. Washington Convention Center. OM Media provided an oversize TV frame as the staging for its photo booth at the Heineken activation. Guests could then post the photos directly to social media or email the pictures to themselves.
The 18th annual Power Ball took place June 2 at the Power Plant Contemporary Art Gallery in Toronto. One of the evening's most notable spaces was an illuminated bubble tent in the outdoor area. Created by technical sponsor Westbury National, the area projected guests' lips and changed colors throughout the evening.
To promote the implosion of the historic Riviera Hotel & Casino on June 14, the Las Vegas Convention and Visitors Authority invited fans and visitors to share their confessions—a nod to Las Vegas' slogan "What Happens Here, Stays Here"—which were then permanently concealed in the  #WHHSH Vault for the detonation ceremony.
As part of Elit by Stoichnaya's new strategy to monitor social media trends to drive content that resonates with consumers, the vodka brand hosted a series of events and promotions from June 1-19. Three ballerinas representing the brand interacted with people in Grand Central Station and other locations around New York. The dancers handed out coupons for consumers to get an Elit cocktail at local bars, and also distributed invitations to stop by the penthouse at the Marmara Park Avenue for a martini.
The latest edition of the Electronic Entertainment Expo took place June 14-16 at the Los Angeles Convention Center. Underground bunkers were a popular theme: The movie 10 Cloverfield Lane set up an exhibit meant to look like the inside of a dated bunker, complete with board games, a TV, patterned sofas, and kitchen cupboard items.
True-crime network Investigation Discovery hosted its first IDCon on June 11 at the Altman Building in New York. The upcoming series The Coroner: I Speak for the Dead was the inspiration for an interactive display designed as a forensic lab. Users were given clues to try to determine the cause of death of a fictional former hospital patient.
