Sports

For Nike's World Cup viewing party in 2010, Relevent set up a large video screen in the middle of New York's meatpacking district. Designed to look like a soccer field, the ground was covered with Astroturf.

The Nike World Cup viewing event also included foosball, British- and American-influenced fare, face painting, a photo booth, and a retail area for Nike products.

To launch its Olympic sponsorship earlier this year, Duracell partnered with Synergy Events to design a stadium-like space with areas representing different sports. At one station, taekwondo champions Diana and Mark Lopez showed off their moves, while TVs screened highlights from past competitions.

The invitation for the New Balance experience store preview in New York in 2011 was a brass-colored relay baton, which hinted at the running-themed event concept.

Matthew David Hopkins of 360 Design Events highlighted the park's many uses at this year's Hudson River Park gala in New York by creating centerpieces that incorporated running shoes and bicycle wheels.

Centerpieces at this year's Keep Memory Alive "Power of Love Gala" in Las Vegas featured logo boxing gloves adorned with calla lilies.

Jeffrey Foster of Event Creative designed custom-built tables and props, including glowing baseball-diamond-shaped tables and a scoreboard that hung above the dance floor for a baseball-themed bar mitzvah in Chicago.

Night Vision Entertainment created a "shoe chandelier" for this year's N.B.A. All-Star Game in Orlando. The design featured 22 pairs of Adidas Superstar shoes hanging from the ceiling in a spiral configuration.

For the 2011 U.S. Open, sponsor Moët & Chandon created a small-scale tennis court inside their New York offices.

The producers of St. Patrick's Episcopal Day School's sports-themed auction in 2010 tapped commercial sculptor A.J. Strasser to create oversize models of sports-related objects.

To maintain the evening's sports theme, servers from Main Event Caterers wore referee uniforms.

At the U.S. Olympic Committee's "Raise Our Flag" campaign launch, which took place earlier this year, Hilton created a "dream wall," where people could scrawl messages and show their support for the U.S. Olympic and Paralympic teams.

Paralympic sports demonstrations were also a big part of the experiential promotion. One area invited visitors to shoot basketballs from a wheelchair.

Team Up's Players' gala, which took place in Toronto earlier this year, featured food stations inspired by athletes.

Created by TBA Global Canada and partner GES Canada, the temporary pavilion that showcased the Vancouver Olympics in 2010 included interactive gaming stations that gave attendees a better understanding of potentially unfamiliar sports like curling.

The N.C.C.A. and Turner Sports' temporary lounge, set up at the Time Warner Center, included a seated area with basketball-court-style flooring for the public to watch March Madness on four large-screen TVs.

The activation also included a photo booth, which allowed visitors to pose with virtual images of Turner Sports' announcers.

At the Tide Plus Febreze Sport launch party in Miami, the detergent brand staged multiple sports activities, including mini golf and basketball, on the W's rooftop tennis and basketball courts.

ESPN the Magazine's Super Bowl party last year featured sports-themed decor, which included a wall of framed athlete photos.

At Nike's Primetime Knockout event a couple years ago, guests were encouraged to customize their own T-shirts.

Tony Berger of Relevent brought in falafel, taco, and soda stations from PTG Event Services at the Nike party to help guests feel like they were at a real sporting event.

Randy Finch and Derek Maxfield, stars of the Food Network show Ice Brigade, put on live ice-sculpting performances in this year's Super Bowl Village. Naturally, their frozen sculptures had a sporty theme.

Other activities at Super Bowl Village included the Super Bowl Host Committee and Global Inheritance's 100-Yard Hamster Wheel Dash, which let fans go head to head in human-powered wheels.

At Coca-Cola's "Celebrate the Spirit" event, which took place in Chicago in 2009, producers hung the Olympic rings from the tent's ceiling as a nod to the theme.

Product reps for Coca-Cola handed out vintage Olympics pins.

In 2009, the Museum of Science and Industry's Columbian Ball in Chicago featured an acrobatic performance by Jesse White Tumblers in the dinner tent.

For the Moneyball premiere, a parking lot adjacent to the Paramount Theatre was transformed into a baseball field, complete with scoop stadium lights and 200 authentic stadium seats from Brown United.