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Pilot Party

July 6, 2016
Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Photo: World Red Eye
Both high-impact and budget-friendly, a 48-inch disco ball was the decor centerpiece at the after-party.
Both high-impact and budget-friendly, a 48-inch disco ball was the decor centerpiece at the after-party.
Photo: World Red Eye
Earlier this month in New York, Jose Cuervo set up a pop-up experiential promotion made from repurposed aircraft parts. The lounge, known as the Rolling Stone Tour Plane Experience, was one segment of a broader campaign for the brand, inspired by the Rolling Stones' rowdy 1972 tour. The tour plane, featuring the band’s unmistakable logo, was the inspiration for the Air Hollywood installation.
Earlier this month in New York, Jose Cuervo set up a pop-up experiential promotion made from repurposed aircraft parts. The lounge, known as the Rolling Stone Tour Plane Experience, was one segment of a broader campaign for the brand, inspired by the Rolling Stones' rowdy 1972 tour. The tour plane, featuring the band’s unmistakable logo, was the inspiration for the Air Hollywood installation.
Photo: Ben Hider
AT&T’s Best of Washington event hosted by Washingtonian magazine in 2013 had staffers dressed in vintage airline stewardess uniforms lining the main entrance, directing guests inside as air traffic controllers might direct planes.
AT&T’s Best of Washington event hosted by Washingtonian magazine in 2013 had staffers dressed in vintage airline stewardess uniforms lining the main entrance, directing guests inside as air traffic controllers might direct planes.
Photo: Tony Brown/imijphoto.com for BizBash
The grand opening of the Miami Airport Convention Center in 2012 served airplane tacos, hand-cut tortilla shells created to look like paper airplanes.
The grand opening of the Miami Airport Convention Center in 2012 served airplane tacos, hand-cut tortilla shells created to look like paper airplanes.
Photo: Harvey Bilt
City Skyline Imagery
City Skyline Imagery
As most superheroes fight crime in big cities—Gotham, Metropolis, and the like—a city backdrop, real or computer-produced, adds something extra. For the 2007 premiere of Spider-Man 3 in New York, Columbia Pictures used backlit panels to depict the skyline.
Photo: Dan Hallman for BizBash
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
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