![The event team spray-painted roses to represent the more than 20 shades of the brand’s foundation. Barlow said that “the biggest challenge was the amount of product being featured and to [be able to] display each piece but in an organized way.”](https://img.bizbash.com/files/base/bizbash/bzb/image/2016/07/dsc_4127.png?auto=format%2Ccompress&q=70&w=400)
The ceiling installation design was inspired by a burst of bubbles exploding from a Coca-Cola bottle. The installation lit up in gold whenever athletes won a gold medal during the Games.
First launched for the 2012 Olympics in London, Omega's exclusive members-only club returned for Rio 2016. Omega's activation was housed at the Casa de Cultura Laura Alvim on Ipanema Beach, with each individual room paying homage to the Olympics. The main area for guests to mingle was the patio, which featured a white-on-white scheme reminiscent of luxury destinations like Miami, Ibiza, and Mykonos. The white was offset by black-and-white photos highlighting the brand's history of timekeeping.
#7 Trade Show & Convention
Those in the business of independent motion picture production and distribution annually meet at the event in Santa Monica. More than 8,000 industry leaders gather for eight days of deal-making, screenings, seminars, networking, and parties. The attendees from more than 80 countries seal more than $1 billion in deals. Next: November 2-9, 2016
