Last January, Stella McCartney turned New York's 632 on Hudson into a cozy home-like space to showcase her pre-fall collection. In keeping with that motif, large topiaries spelling out the designer's name stood out front.
Photo: Andrew H. Walker/WireImage
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
Ball Pit Lounge
Each year organizers create a variety of lounges where attendees can watch a simulcast of speakers. New this year was a ball pit filled with beanbag chairs and beach balls.
Photo: Ryan Lash/TED
The menu of dishes was similarly color-coded. For instance, the truffled quail egg on a miniature English muffin (pictured) was designed to represent yellow, while grilled lamb with a black sesame seed crust was meant to symbolize black.
Photo: Nilaya Sabnis
