Grey Goose vodka kicked off its global experiential pop-up campaign June 16 to 19 at
Le District in New York's Battery Park. Traveling to French bakeries in 20 cities throughout the summer, the experience is inspired by a French Riviera bakery club, and invites guests to enter through a secret entrance. At the New York event, Adam Leoti of Brooklyn Bread Lab taught a private bread-making class. The breads were inspired by Grey Goose ingredients.