In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Photo: Carolyn Curtis/BizBash
In a section dubbed the "damier lawn," monogrammed bags sat atop a patchwork of grass and flowers.
Photo: Jeff Thomas/ImageCapture
At Trovata's show, models in paint-dipped sneakers left colorful footprints on the white catwalk.
Photo: Jessica Torossian for BizBash
Louis Vuitton's forest tableau for its launch at Saks Fifth Avenue
Photo: Courtesy of Louis Vuitton North America
Orange lettering and arrows on the floor showed guests where to begin their visit.
Photo: Shooting Stars Pro
Decals on the floor of the museum mimicked a bike trail, which guided guests from the theater to the party space.
Photo: Nadia Chaudhury/BizBash
The Milstein Hall of Ocean Life served as the site of Portlandia's season three premiere party, which saw 580 guests.
Photo: Nadia Chaudhury/BizBash
The event's central installation was a 5½- by 5½-foot block of ice containing a frozen bike.
Photo: Nadia Chaudhury/BizBash
Created by Twig Terrariums, the centerpieces for the highboy tables portrayed Portlandian's daily activities such as practicing yoga, rock climbing, and playing on the swing set.
Photo: Nadia Chaudhury/BizBash
As a playful nod to Portland's many coffee shops, one sculpture had mugs and tea pots frozen in ice.
Photo: Nadia Chaudhury/BizBash
To depict a frozen record store, a custom Portlandia CD was enclosed in a block of ice.
Photo: Nadia Chaudhury/BizBash
Attendees took part in intimate “tent talks,” where speakers like Colin Cowie hosted small groups for informal discussions over a picnic lunch inside tents provided by Shelter Company.
Photo: Sofia Negron
Guests started the morning with an assortment of fresh fruit smoothie shooters, made by the resort and presented on a rustic tree stand.
Photo: Sofia Negron
Antler chandeliers decorated the welcome party, which was hosted by the Beaver Creek Resort Company and planned by Emily Campbell of Bella Design. The opening-night band from Elan Artists featured dueling female fiddlers performing on top of bourbon barrels.
Photo: Sofia Negron
Guests received laser-cut wood itineraries by Vanessa Kreckel of Two Paper Dolls.
Photo: Sofia Negron
The conference’s registration area was decorated by DesignWorks and featured leather bar tops, cowhide throws, branded pillows by Parris Chic Boutique, and pine cone-embellished pillars with the Engage logo rendered in hot pink flowers.
Photo: Sofia Negron
Guests noshed on fare from the Ritz-Carlton, Bachelor Gulch, including local cheeses and charcuterie, assorted jerky, fruit-infused waters, and an assortment of dips and fresh vegetables. The snacks were presented in covered wagons created by DesignWorks.
Photo: Sofia Negron
Pieces of assorted local jerky were up for grabs in rustic Mason jars.
Photo: Sofia Negron
The speaker stage featured a woodsy curtain backdrop, leather seating, and a pop of hot pink flowers.
Photo: John Cain Sargent/Engage!
Pink Monkey Solutions created the luxe mountain look for the opening night party, using cowhide-covered seating inside the Event Rents tent.
Photo: John Cain Sargent/Engage!
Gifts for the Good Life created different "care packages" with survival supplies, including hangover relief for late nights, candies, games, snacks, and energy bars. Guests were also greeted at the airport by Colorado Travel Solutions staffers, who handed out backpacks filled with essentials, like water bottles, snacks, and travel pillow and blanket sets.
Photo: John Cain Sargent/Engage!
Playful signage included a floral archery target with pencils as arrows.
Photo: Tammy Swales/Engage!
An easy-to-eat lollipop version of campfire s'mores was offered during the event’s dessert party.
Photo: Tammy Swales/Engage!
Attendees received wood-grain-inspired notebooks, complete with pencils decorated as arrows.
Photo: Laura Decarlo
Guests entered the welcome party, held on the ice rink at Beaver Creek Village, through a lush floral arch, accented with antlers, by Bloom Flower Shop.
Photo: Carla Ten Eyck
At registration, attendees were encouraged to pick their favorite pins, designed by Gifts for the Good Life, to add to their gift bags or wear during the event.
Photo: Carla Ten Eyck
In keeping with the event's modern farmhouse theme, a custom structure made from wood pallets—branded with an illuminated Target logo and statistics from Feed—was erected at the entrance to the outdoor bash.
Photo: Nilaya Sabnis
Chalkboard menus placed near the bar areas displayed the cocktail hour offerings, which included locally brewed beer from Brooklyn Brewery and wine on tap from Manhattan's City Winery.
Photo: Nilaya Sabnis
Waitstaff dressed in Feed-branded aprons and T-shirts served hors d'oeuvres like beet tartare (pictured), deviled eggs topped with bacon, pickled oysters, and tiny cannolis stuffed with wild mushroom puree.
Photo: Nilaya Sabnis
Guests could also help themselves to boxes filled with crudités and jars of ranch dressing, which were placed atop wooden barrels.
Photo: Nilaya Sabnis
Jazz band Baby Soda entertained the crowd during cocktail hour, playing from a custom wooden stage strung with circus lights.
Photo: Nilaya Sabnis
A lounge area included chairs and a coffee table crafted from wood pallets. Pillows and blankets from the Feed U.S.A. collection completed the look.
Photo: Nilaya Sabnis
Guests could shop the collection of stationery, apparel, home accessories, and more at a Feed U.S.A. for Target pop-up store housed inside a structure composed of wood pallets.
Photo: Nilaya Sabnis
Behind the cash registers in the pop-up store was a branded wall that displayed a crafty version of the Target logo rendered in red string.
Photo: Nilaya Sabnis
Inside the dinner space, the Americana aesthetic of the collection translated to the event decor and the low-key, relaxed vibe. As a party favor, each guest received a burlap tote bag from the line.
Photo: Nilaya Sabnis
On the wooden farm tables, Hatch Creative Studio punctuated wheatgrass flats with wheat stocks and red Mason jars holding candles. Custom red bandannas printed with event details served as napkins, and family-style bowls of pickled beet, wheat berry, and kale salads sat atop platforms made from tree trunks.
Photo: Nilaya Sabnis
The backs of the letterpress-printed Kraft paper menus encouraged guests to take photos of their tablemates and share them on social media with the hashtag #FeedUSA.
Photo: Nilaya Sabnis
Guests were also encouraged to tweet their support for the cause. Directions for accessing a dedicated Wi-Fi account were displayed on printed cards interspersed throughout the centerpieces.
Photo: Nilaya Sabnis
The lighting fixtures above the bar in the dinner tent were crafted from Feed U.S.A. for Target plates and cups.
Photo: Nilaya Sabnis
A family-style feast of grilled tile fish, vegan lasagna, and leg of lamb emphasized the event's casual atmosphere. Locally sourced dinner ingredients came from Katchkie Farm, a 60-acre organic farm owned by catering company Great Performances. For dessert, guests enjoyed treats from Brooklyn bakeries including One Girl Cookies and CakeBites NYC.
Photo: Nilaya Sabnis
American Idol winner Phillip Phillips headlined the evening, performing in front of a video wall displaying live, animated social media impressions. During the event, the tracker noted that more than 16 million people were reached.
Photo: Nilaya Sabnis
Denise Bestman, the young girl from Staten Island who sang Adele’s “Rolling in the Deep” in a memorable Target commercial from 2012, gave a surprise performance of Alicia Keys’s “Empire State of Mind” during dinner.
Photo: Nilaya Sabnis
Paper bag luminarias—stamped with the event's hashtag—lined the pathways as guests exited the event at the end of the night.
Photo: Nilaya Sabnis
Freestanding chalkboard signs set up outside the Tobacco Warehouse in Brooklyn Bridge Park helped guests find their way to the open-air venue.
Photo: Nilaya Sabnis
At an EBay event in 2009, the centerpiece of the room was a giant chandelier that comprised more than 1,200 items found on the online auctioneer’s Web site.
Photo: Courtesy of EBay
The Cracker Jack brand hosted an event last month in New York's Herald Square to kick off its "Surprise Inside Project.” The event featured two larger-than-life Cracker Jack boxes, one standing 15 feet tall and a second filled with oversize popcorn kernels and small surprises for kids to discover.
Photo: Diane Bondareff/Invision for Cracker Jack/AP Images
In 2012, Mott’s Fruitsations hosted a group of 40 mom bloggers, reporters, and their children for a family-friendly party at the Royal Ontario Museum in Toronto. Among the games for the little ones was a size-appropriate beanbag toss.
Photo: JJ Thompson/Media Needs Photography
At the 2009 Little Sweetheart Ball event in Toronto, 200 children under the age of 7 were among the 400 guests. To keep them happy, milk and cookies made for a classic, crowd-pleasing snack.
Photo: BizBash
Close to 300 employees of Sg2 Health Care Intelligence celebrated the holidays with their families at a Chicago party in 2008. There, kids stayed entertained with crafts like pinecone and cookie decorating.
Photo: Joey Silberhorn
Chicago's Joffrey Ballet hosted its annual Nutcracker Family Dinner last year, welcoming ballet fans of all ages. The Allegro Dance Boutique provided ballet slippers for kids to decorate at the "Candy Cane Creativity Station,” using objects like stick-on stars, pom-poms, ribbons, and feathers.
Photo: Robert Carl
Taylor Creative Panton Junior Chairs
A child-size version of the regular line, Panton Junior chairs from Taylor Creative, $15 each, come in a variety of colors.
Photo: Laurie Lambrecht
Cort Event Furnishings Blofield Loveseat
The loveseat from Cort Event Furnishings' Blofield line is an air-filled seating option suitable for indoor and outdoor events. Prices available upon request.
Photo: Courtesy of Cort Event Furnishings
Airstar America provided several large lighted balloons with the American Express logo.
Photo: Kayla Hernandez for BizBash
A logo topiary served as a dramatic decor piece at OK magazine's fifth anniversary party.
Photo: Dale Wilcox
A carved ice bar bore the magazine's logo, as did throw pillows throughout the space.
Photo: Dale Wilcox
Chicka Chicka Boom Boom set up its Shake 'Em Up bar in the V.I.P. reception with three women making the night's signature cocktails while singing and standing inside the mirrored bar.
Photo: Tony Brown/imijphoto.com for BizBash
BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.
Photo: Tony Brown/imijphoto.com for BizBash
A caricaturist drew portraits of guests posing in one of the multiple BMWs parked at the event.
Photo: Tony Brown/imijphoto.com for BizBash
Soda distributors greeted guests to the publisher's reception near a similarly branded bar.
Photo: Tony Brown/imijphoto.com for BizBash
Blue rock candy accented the night's signature cocktail, the AT&Tini.
Photo: Tony Brown/imijphoto.com for BizBash
The National Candy Association sponsored one of the two on-site photo booths, complete with oversize candy props.
Photo: Tony Brown/imijphoto.com for BizBash
A model sat atop the centralized bar holding a bunch of oversize balloons, reminiscent of a common childhood scene near candy stores.
Photo: Tony Brown/imijphoto.com for BizBash
BMW also provided branded putt-putt courses for guests to practice their golf skills.
Photo: Tony Brown/imijphoto.com for BizBash
Patrón served boozy desserts like whoopie pies and cake pops at its customized bar.
Photo: Tony Brown/imijphoto.com for BizBash
Patrón also setup a muddling station where bartenders taught guests how to make their own cocktails.
Photo: Tony Brown/imijphoto.com for BizBash
Ted's Bulletin offered samples of its homemade pop tarts—cinnamon and brown sugar, strawberry, and chocolate—that the company displayed in tall glasses filled with each flavor's ingredients.
Photo: Tony Brown/imijphoto.com for BizBash
Poste restaurant served a twist on the classic s'mores with a bourbon-flavored marshmallow on a graham cookie with bacon-chocolate drizzle and a candied cherry.
Photo: Tony Brown/imijphoto.com for BizBash
BGR the Burger Joint served individual sliders with guacamole, banana peppers, and sweet potato tots.
Photo: Tony Brown/imijphoto.com for BizBash
A Good Humor ice cream man dealt out a selection of the famous ice cream company's products from an old-fashioned stand near the entrance.
Photo: Tony Brown/imijphoto.com for BizBash
Title sponsor AT&T sponsored a snow-cone station on the main floor serving blue versions of the summertime treat.
Photo: Tony Brown/imijphoto.com for BizBash
BucketFeet’s ACL Shoes
BucketFeet, the canvas shoe brand designed by artists, created two limited-edition shoes sold at Austin City Limits. The footwear designs were inspired by Texas: one featured an armadillo, and the other was decorated with images of bats, beers, and boots.
Photo: Nadia Chaudhury/BizBash
Samsung’s Galaxy Experience
Attendees lined up to participate in the different sections of the Samsung Galaxy Experience Lounge out on the festival grounds. Each area was named after a musical genre from the Milk Music app, like the dance section, which offered flash tattoos.
Photo: Nadia Chaudhury/BizBash
Discover Great Music Lounge
Presented by Pizza Hut and Viacom Networks, the Discover Great Music Lounge took over American Legion Hall with all things bacon. The late-night event served as the launch for Pizza Hut's new bacon cheese stuffed-crust pizza, so guests were offered full-size samples of the new pie. Throughout the venue, oil cans were decorated to look like meat smokers.
Photo: Nadia Chaudhury/BizBash
Discover Great Music Lounge’s Bacon Cocktail
The bars were made with butcher blocks as countertops and butcher knives as beer taps. The specialty cocktail of the evening was the Bakon Pepper Margarita, made with bacon-flavored vodka.
Photo: Nadia Chaudhury/BizBash
Discover Great Music Lounge’s Pig Piñata
Guests were encourage to hit the giant pig piñata, which was adorned with a chef’s hat and filled with bacon candy.
Photo: Nadia Chaudhury/BizBash
Discover Great Music Lounge’s Branding
As a way to add subtle branding, organizers decorated the interior of the venue with arrows, the logo of the Discover Great program. The signage also appeared on the fencing around the building.
Photo: Nadia Chaudhury/BizBash
Discover Great Music Lounge’s Airstream Photo Booth
The Amurica photo booth was housed in a small camper that could fit as many as 10 guests at a time. Inside, the walls were covered with knickknacks and lights.
Photo: Nadia Chaudhury/BizBash
As a narrator read a story aloud to guests, windows across the building's third floor illuminated to reveal actresses portraying each of the characters.
Photos: Scott Cook
The evening ended with a custom fireworks show above Northerly Island.
Photo: Josh Sears
Children who had been treated at the hospital helped announce the campaign goal with glittery signage.
Photo: Josh Sears
Event Creative illuminated the tent with colorful, firework-like projections.
Photo: Josh Sears
During the presentation, starry projections covered the ceiling of the tent.
Photo: Josh Sears
The campaign logo inspired the evening's color scheme and star-flecked decor.
Photo: Josh Sears
The event took over two adjacent tents on Northerly Island.
Photo: Josh Sears
The campaign logo's orange, blue, and green color scheme appeared in almost all the decor elements, including flowers and lighting.
Photo: Josh Sears
The cocktail reception spilled out onto the lawn outside of the tent.
Photo: Josh Sears
An African dance troupe and drummers performed for the crowd.
Photo: Josh Sears
Stadium seating in a clear-roof tent accommodated the guests, among them politicians, hospital board members, and community children.
Photo: Josh Sears
Upscale snack packs created by Wolfgang Puck Catering awaited guests at their seats.
Photo: Josh Sears
A performance piece by the Midnight Circus kept with the kid-friendly theme.
Photo: Josh Sears
Young violinists played for the group.
Photo: Josh Sears
A tightrope walker joined acrobats, contortionists, and other circus-style performers.
Photo: Josh Sears
The V.I.P.s selected to dig at the groundbreaking received customized hard hats bearing the Children's Memorial Hospital logo.
Photo: Josh Sears
The seating incorporated the event's spring-hued color scheme.
Photo: Josh Sears
