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ACTIVACIONES

July 14, 2016
Cadbury House at BT London Live
Cadbury House at BT London Live
The English chocolate maker is the official treat provider of the games and the biggest activation was the experiential Cadbury House set up in Hyde Park as part of BT London Live. The temporary exhibit of its products is housed under three inflatable domes in Cadbury's signature purple hue.
Photo: Rob Low
BT London Live
BT London Live
British Telecom is also using the London Live promotion to show off its various services, including its digital TV offering known as BT Vision.
Photo: Bengt Erik Akerblom for BizBash
Cadbury House at BT London Live
Cadbury House at BT London Live
Cadbury also has a section where visitors can pen messages to Olympic athletes on the walls.
Photo: Rob Low
P&G Family Home
P&G Family Home
To promote baby-care brand Pampers, the P&G Family Home includes a playground and childcare center.
Photo: Eamonn MacCormack for Getty/P&G
Hendrick's Gin Cucumber Festival of Wonder
Hendrick's Gin Cucumber Festival of Wonder
The event's carnival theme included a roving cocktail bar, and staffers dressed up as members of a traveling circus while posing with cucumbers.
Photo: Alain Hain
Futuristic models offered masquerade masks to guests at the entrance.
Futuristic models offered masquerade masks to guests at the entrance.
Photo: World Red Eye
'The Knot' "Knot So Typical" Industry Event
'The Knot' 'Knot So Typical' Industry Event
Servers from Hugh's Catering wore apple-shaped signage on their foreheads at the late-January event in Miami. The apples were printed by Kerry's Papery with such phrases as: "Mini Beef Sliders With Deliciousness Inside," or, simply, "Smoked Salmon Blini."
Photo: The LXA
Suits & Style Fashion Show
Suits & Style Fashion Show
Organizers dealt with the rain at Tuesday evening's show atop the High Line by using the male cyclists to help cover guests as they moved from the street, across the open-air section of the park, and into the event in the covered Chelsea Market passage.
Photo: David X Prutting/BFAnyc.com
Moët & Chandon's 'Great Gatsby' Premiere After-Party
Moët & Chandon's 'Great Gatsby' Premiere After-Party
Moët & Chandon hosted an after-party for the New York premiere of the film at the Plaza in New York. The evening began with a festive procession, which saw costumed performers making their way through the crowd holding champagne bottles from 1921 and sparklers. 
Photo: Dave Allocca/Startraksphoto.com
The models almost completely blended in with the custom-painted backdrops.
The models almost completely blended in with the custom-painted backdrops.
Photo: Courtesy of Infinity Marketing Team
Models in baseball-style uniforms sold autographed baseballs as part of a raffle.
Models in baseball-style uniforms sold autographed baseballs as part of a raffle.
Photo: George Pimentel
Samsung Galaxy Studio
Samsung Galaxy Studio

Samsung showcased its Galaxy Studio from August 6 through the duration of the Games in Olympic Park. The experience gave fans a chance to demo the brand's latest products and test out interactive experiences including a 4-D kayaking virtual reality experience.

Photo: Courtesy of Samsung
Patrón "Summerology" Cocktail Party
Patrón 'Summerology' Cocktail Party
Decor at Patrón's event incorporated the tequila brand's logo, including a lamp made from Patrón bottles.
Photo: Nadia Chaudhury for BizBash
10. Coffee Cans
10. Coffee Cans
At the third annual Marfa Film Festival in Texas in 2010, the Café Bustelo filling station—designed by We Came in Peace—was marked by the coffee brand's traditional yellow, aluminum cans and signature heart logo. For lighting, the designers crafted flower-shaped pieces from cans that hung from the ceiling.
Photo: Courtesy of We Came in Peace
A social media backdrop bearing artists' faces allowed guests to post to social with the popular face-swap feature.
A social media backdrop bearing artists' faces allowed guests to post to social with the popular face-swap feature.
Photo: Vero Image
Guests could participate in several games, including bean-bag toss, ping-pong, and chess.
Guests could participate in several games, including bean-bag toss, ping-pong, and chess.
Photo: Sara Jaye Weiss
As a way to demonstrate the phone's 'burst shot,' a feature that takes three images a second, guests could throw a basketball while a staffer took photos. The photos were then printed out as a take-home item.
As a way to demonstrate the phone's "burst shot," a feature that takes three images a second, guests could throw a basketball while a staffer took photos. The photos were then printed out as a take-home item.
Photo: Theo Wargo/Getty Images for Samsung
1. Fight Night
1. Fight Night

#1 Benefit
Held November 10 at the Washington Hilton’s Columbia Ballroom, Fight for Children's boxing-themed benefit raises money for early childhood education in the metropolitan areas of Washington, D.C., and Baltimore. This year’s event, attended by about 1,900 people, had Under Armour as a presenting sponsor, and raised a record $5.2 million. The event showcased a number of boxing matches, including the IBF/USBA featherweight championship bout between Daniel Franco and Derrick Murray; a Muay Thai fight between Jovan Davis and Terrell Hobbs; and a middleweight bout between Ernesto Berrospe and Isiah Seldon. New in 2016, the Fight Night Party Deck had a reception, interactive elements, tickets to the main event, access to the after-party, and a designated area with a full bar and a buffet-style dinner. Next: November 2, 2017

Photo: Tony Brown for BizBash
1. Washington Auto Show
1. Washington Auto Show

#1 Trade Show & Convention
More than 700 cars from 40 domestic and import manufacturers were showcased at the 74th annual event, which was delayed for four days in January due to a snowstorm. The event, produced by the Washington Area New Auto Dealers Association, took place at the Walter E. Washington Convention Center. The trade show also has a Family Fun Zone with entertainment and mascots, indoor riding, and other activities. The 2017 edition will introduce MobilityTalks International, a pre-show symposium on emerging trends connecting drivers with city infrastructures for safer and smarter transportation. Toyota, State Farm, and Market Development Institute are among the event's major sponsors. Next: January 27-February 5, 2017

Photo: Courtesy of the Washington Auto Show
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Responsabilidad social
Adventure Associates' “GeoTrek” activity is based on the recreational sport of geocaching—using GPS devices to locate containers, known as “caches.” The company has courses in 75 locations around the country, including one at Walt Disney World that requires participants to use the monorail, boats, and walking between resorts to locate each cache. Organizers provide a brief lesson on how to use GPS, and then teams of about four people each choose which caches they will attempt to locate based on point values, distances, and strategy. When teams reconvene, the company’s facilitators can lead participants in a discussion of what they learned followed by a tallying of each team’s scores.
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Teambuldings
Pickling Party
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AFR's coloring book tables
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LANZAMIENTOS
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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