
Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.
Photo: Courtesy of MB Productions

Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Photo: Sonia Recchia/Pimentel Photo