
This year's Comic-Con International took place July 21 to 24 in and around the San Diego Convention Center. Amazon Village partnered with NVE: The Experience Agency to host activations for some of Amazon's shows. The Man in the High Castle experience had a pop-up museum and a virtual-reality experience using Samsung Vive VR headset technology that immersed fans in the show's world, which imagines that the Nazis had won World War II. The 4-D virtual-reality experience included recreations of scenes from the show, an atomizer for scent, and a rigged trail that moved. Participants could also take 360-degree photos to share on social media.

The 10th edition of BizBash Live: The Expo Los Angeles took place July 13 at the California Market Center. Glo Cone showcased its LED cone stick with illuminated cotton candy. The company's product is available nationally for a variety of events; candy is not included.Â

Clif Bar's lounge featured a section where guests could watch audio engineers from Mobile Vinyl Recorders make vinyl records. Based in Seattle, the company uses vintage disc-cutting lathes to create records in real time.