Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis, which gave festivalgoers a chance to relax with lounge furniture and a charging station. Along with bandanas soaked in ice water, the lounge had a string-art wall created by attendees.
The Out in the Streets festival took place July 16 and 17 at the Vander Ende-Onderdonk House in Ridgewood, Queens. The music, food, and arts event featured a live art piece created with festival attendees' recycled beer cans by street artist Leon Reid IV.
To celebrate World Emoji Day and its latest global campaign, Pepsi hosted the "Love: From Cave to Keyboard, Imagined by Pepsi" pop-up exhibit on July 14 at 433 Broadway at Howard in New York. Designed by Zoe Productions, the step-and-repeat featured an array of PepsiMoji faces, accented by the Pepsi logo.
