FOOD

In June, Lancôme hosted an artful party to launch its newest products in New York. A unique open tray, oriented vertically, was reminiscent of architecture or candlesticks. It offered bites from Pinch Food Design.

Heinz launched a new yellow mustard last year in May, and hosted a barbecue-style event in New York to celebrate. In a bit of a meta moment—or at least a detail that clearly underscored the host’s marketing message—Heinz served mustard-topped corn dogs on trays emblazoned with the new product’s label.

Last year, the Peninsula Chicago offered rotisserie potatoes in cones amid river rocks and bamboo shoots.

In June, Patina Catering catered the opening of Skyspace Los Angeles, the observation deck that also includes a glass slide 1,000 feet above the city. As part of an elaborate catering offering, Patina served late-night hors d'oeuvres that were passed as the party came to a close. The grab-and-go boxes featured cheddar beef sliders on mini sesame buns, crispy tater tots, and mini milkshakes.