Art installations on the festival grounds featured the event's hashtag, #YoureDoingGreat, as well as murals of recently deceased musicians such as Prince.
Photo: Taylor McIntyre/BizBash
Coachella Valley Music and Arts Festival
The Do Lab's central art piece took on an ombré look this year, in colors that seemed to evoke desert flowers. The structures provided shade, a meeting point, and a stage for performances that included the work of Lucent Dossier.
Photo: Melissa Iris Garcia for BizBash
Twenty check-in portals were located around the festival grounds, including near stages, at the cinema and comedy tents, and at the silent disco.
Photo: Erika Goldring
Scott's Miracle-Gro "Connected Yard"
The brand's logo appeared throughout the venue, including on a wall as floral signage.
Photo: Courtesy of Scott's Miracle Gro
Aloft Hotels and 'Wired' Re:charge Lounge and RVIP Experience
Aloft Hotels and Wired partnered to bring attendees two festival experiences: the Re:charge and RVIP Experience. From March 11 to 16, the lounge on East 6th Street provided festivalgoers with mobile charges, live acoustic performances, and breakfast tacos. At night, guests could hop on a custom hot pink RVIP bus for a karaoke experience on wheels.
Photo: Courtesy of Aloft Hotels
Colorful structures also served as shade covers for guests on the otherwise mainly exposed festival grounds, as heat soared into the 90s.
Photo: Alesandra Dubin/BizBash
Guests charged their phones at enormous cubes set up for just such a purpose. The venue also now has free Wi-Fi areas to help guarantee attendees can connect, locate, and meet up with their friends—something that had previously been a significant obstacle.
Photo: Alesandra Dubin/BizBash
A street art-like mural decorated the side of the massive merchandise tent, beckoning festival-goers to pose for photos against the colorful backdrop.
Photo: Alesandra Dubin/BizBash
