Wrapped with brand images and taglines, the "greenhouse on wheels" was the central component of Ion Television's marketing efforts. The glass-walled truck traveled to eight ad agencies—from Universal McCann's Midtown office to Zenith's building on West Houston.
Photo: Michael Simon
Boxes of plants filled the inside of Ion's truck. The flora was used to symbolize the network's rapid growth over the past year.
Photo: Courtesy of the Michael Alan Group
Visitors to the truck, roughly 100 agency representatives from each of the eight stops, received bamboo plants, one of the world's fastest-growing plants.
Photo: Michael Simon
On October 13, Ion erected a rock climbing wall, which it used for a contest. The television network sponsored 20 students from Simon Baruch Middle School 104 for the competition and partnered with WPLJ FM for a second, consumer-focused match.
Photo: BizBash
For each student that reached the top of the wall, Ion donated $500 toward the school's physical education department, a sum that in the end totaled $10,000.
Photo: Courtesy of the Michael Alan Group
To celebrate its successful year, Ion gathered clients for a "thank you" party last Thursday. Stephen Appel, Ion Media Network's president of sales and marketing, was on hand to welcome more than 400 guests to the event.
Photo: David Kassel
Inside Skylight West on Thursday evening, the television network fashioned a comfortable setup marked by white lounge furnishings and branded gobos.
Photo: David Kassel
Thursday night's event also took over the Midtown venue's rooftop, which was furnished with heat lamps for the slightly chilly weather.
Photo: David Kassel
As an interactive element to the client event, the organizers brought in a digital graffiti wall that allowed guests to virtually tag a branded structure.
Photo: David Kassel
Acroback supplied a handful of entertainers for the Thursday gathering, bringing in contortionists and other performers to amuse the crowd.
Photo: David Kassel
