Further emphasizing the popularity of the food station, sponsor Sterno set up s'mores stations as part of the event's luncheon on August 15. Guests could roast their own marshmallows over the Sterno flame, and then build their s'mores with the graham crackers and chocolate provided.
Photo: Alex Quijano/Catersource
Meadows Music & Arts Festival
The inaugural Meadows Music & Arts Festival took place October 1 and 2 at Citi Field's parking lot in New York. Founders Entertainment, the producer of the festival, created a lounge area called the Bud Light Beer Garden. Guests ages 21 and older could enjoy beer and play games such as ping-pong.
Photo: Greg Noire
Austin City Limits Music Festival
Lowe's showcased an open-air lounge called the Lowe's Studio, which featured a paint drum station. As visitors struck each drum, different colored paints splashed up within giant tubes. The harder they hit, the higher the paint would jump. Guests could also pose with instruments for 180-degree gifs.
Photo: Nadia Chaudhury for BizBash
Hyatt Centric's giant vending machine invited passersby to push a button for a chance to win a variety of prizes including a Vespa Primavera motor scooter.
Photo: Taylor McIntyre/BizBash
Costumed entertainers made for on-theme interaction and photo ops.
Photo: Andrew Herrold
