Wall decorations

The expo organizers aimed to create an environment that was social-media friendly, including a large paper flower wall as the photo booth backdrop.

Balloon Express constructed a floating, multicolored display for the Wildfox pool party in the Boulan South Beach pool during Mercedes-Benz Fashion Week Swim in July 2014.

The cocktail reception at the Canadian Cosmetic, Toiletry, and Fragrance Association’s annual Mirror Ball fund-raiser, held in November 2014 at Toronto’s Liberty Grand, included a silent auction and a balloon burst from sponsor Hudson’s Bay; the balloons contained prizes, such as gift cards. The gala benefits two programs—Look Good Feel Better, a workshop for women with cancer that provides makeup and skincare products, and FacingCancer.ca, an online support community for women with cancer.

At a Vogue Eyewear launch party, which was held at a private home in Los Angeles in March 2013, a wall of colorful branded Mylar balloons served as an eye-catching step-and-repeat.