TRADESHOW WALLS

Photos of beach scenes hung on walls painted in weathered shades of blue and green around the exterior of the Salt Life booth.

Vagabond used wood from a vintage farmhouse in Iowa, where its warehouse is located, to create the frame for its 10- by 10-foot booth. Inside it used wooden curtain rods to display its colorful, round beach towels.

Organizers used a mix of textures and styles to create a comfortable lounge in the heart of the show’s surf area. Known as the Neighborhood, the section included brands focused on surf, travel, and adventure