
Colorful nail polish bottles filled champagne glasses at L'Oréal’s brunch planned by Joe Moller at the Viceroy EOS Restaurant in Miami.
Photo: Joe Moller

At its Coachella party, Lacoste set up a nail art station, where guests could stop by for colorful, branded looks applied in a breezy white cabana.
Photo: Joe Scarnici/Getty Images for Lacoste

For a recent press event in Los Angeles, Paul Frank brought Starring Fragrances for a station that offered custom scents as takeaways for guests, based on their personal preferences.
Photo: Jordan Strauss/Invision for Saban Brands/AP Images

After a long Oscar night, host Seth MacFarlane's official after-party included a station from Tkees, which encouraged guests to check their heels (similar to the way they would at a coat check) and pick up a pair of flip-flops—in gold, appropriate to the occasion.
Photo: Alesandra Dubin/BizBash