Nikki Beach

In June, Lancôme hosted an artful party to launch its newest products in New York. A unique open tray, oriented vertically, was reminiscent of architecture or candlesticks. It offered bites from Pinch Food Design.

Single floral stems framed hors d’oeuvres like mango Thai basil summer rolls from Union Square Events at the Robin Hood Foundation gala in New York in May.

Heinz launched a new yellow mustard last year in May, and hosted a barbecue-style event in New York to celebrate. In a bit of a meta moment—or at least a detail that clearly underscored the host’s marketing message—Heinz served mustard-topped corn dogs on trays emblazoned with the new product’s label.