DECORATING IDEAS

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

A total of 200,000 stems of red and white roses, shipped in from Colombia and Ecuador, decorated the event. A team of 150 staffers worked to prepare the floral decor.

Inside, the entrance was covered with orange flowers and decorated with letter decals to spell out the event's official name, PRE.

The several-thousand-pound greenery installation included 20 different types of ferns and mosses.

Kale and collards formed a leafy wall at the Philadelphia Flower Show.

The arch for the Marc Jacobs' runway show was created using thousands flowers and designed by Raul Avila. The white backdrop folded open to allow guests to enter the after-party space. (Photo by Tom Kletecka)

Luxe Event Rentals & Décor's handmade paper-flower walls, showcased at last year's BizBash New York Expo, can be customized in different colors and function as room dividers, stage backdrops, and back-bar displays.

The Lanvin for H&M runway show

The step-and-repeat in the museum lobby featured the same oversize flowers used in the pop-up garden at the cocktail hour.

Guests entered through a tented hallway lined with candelabras and rose petals before emerging into the main space, where an array of entertainment offerings packed the party, including vintage burlesque and cabaret dancers.