PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.
At the first Coachella party created specifically to be a family-friendly environment, the members group Fashion Mamas hosted a pool party where Base Coat Nail Salon offered pedicures using colors from a special collaboration.
On March 3, Canada’s National Ballet School hosted its annual fund-raising gala at Toronto’s the Carlu. The patriotic theme was Canadiana in honor of Canada’s 150th anniversary of confederation.
Brooks Brothers transformed its Beverly Hills flagship store into “Le Casino,” a Monte Carlo-inspired experience to raise funds and awareness for the Jonsson Cancer Center Foundation, in January. The 200 guests enjoyed a Moët & Chandon champagne tower display, passed cocktails and casino-theme hors d’oeuvres, and a whiskey tasting.
In January, the Miami City Ballet celebrated its 31st annual gala, raising more than $1 million to support the organization’s work both onstage and in the community. The theme of this year’s ball—an ice-kissed fairytale with frozen ballet shoes as centerpieces—was inspired by the world premiere of Alexei Ratmansky’s "The Fairy’s Kiss." It was the first charity gala to be hosted at Miami Beach’s Faena Forum.
At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.
