To connect to the brand's "NY Is Go" campaign, the airline invited runners to describe their motivation, or "go," on a running bib that they could take with them.
Photo: Courtesy of Delta
Delta invited runners to map their routes with string on a large map of Manhattan.
Photo: Courtesy of Delta
Photoboxx
Photoboxx is a social media printing station for parties and events. When guests post their photos to Twitter or Instagram using a designated hashtag, the Photoboxx printer automatically prints a hard copy. Hosts can customize the background color of the prints and also add graphics or logos. They can also choose whether to display or hide information such as username, profile image, and comments. After the event, Photoboxx provides a report on hashtag usage, impressions, and reach.
Photo: Courtesy of Photoboxx
