food

At a media launch for Heinz's new yellow mustard, Peter Callahan Catering's test kitchen was turned into a backyard barbecue. The decor included Weber grills that served as tables.

Guests could dress their burgers at a summer barbecue-style buffet table. Clear trays were placed on faux grass, and hollowed-out condiment bottles held tomatoes and onions.

Guests posed with oversize bottles of ketchup and mustard in front of a wall comprising hundreds of bottles of yellow mustard.

The menu from from Peter Callahan Catering included summertime favorites like sliders, hot dogs, and cheesesteaks, paired with mini bottles of Coca-Cola.

The catering tray for the mustard-topped corn dogs incorporated the label of Heinz's new yellow mustard.

A summer picnic-like vignette surrounded a screen that showed Heinz's new commercials for its yellow mustard. Gift bags with a bottle of Heinz ketchup and two bottles of mustard—one to keep and one to share—stood underneath.