Dell is using N.F.C. for the first time during its Dell Solutions Tour, which is taking place in 20 European cities through November. Zappit is printing plastic N.F.C. badges on site at each event. After attendees visit the product displays, they tap their badges on a kiosk to launch a survey. To encourage participation, the system is linked to a prize drawing.
At Mobile World Congress in Barcelona, Spain, in February, attendees could use their N.F.C.-enabled devices to access event information and download materials at kiosks, redeem food coupons at catering outlets, and participate in a treasure hunt. Organizers estimate 51,000 N.F.C. transactions were made during the four-day event. In addition, users could create an N.F.C. photo badge within the event’s mobile app, which expedited entry to convention facilities. Sponsor Incipio offered its Cashwrap N.F.C.-enabled cases for free so iPhone users also could participate.
The CNN Grill popped up in both Cleveland and Philadelphia, offering invited convention-goers access to the tricked-out hospitality venues and live broadcast studios in each city. Starr Catering Group, part of Starr Events, created custom menus in both places, also working with local businesses to incorporate their products into the menus.
AT&T-sponsored charging stations kept people connected.
Facebook was also at the Republican National Convention, where it staged a mini replica of the Oval Office for its Instagram brand.
Elephant-shaped pillows popped against a white sofa. The social media brand hosted a brunch and panel during the convention. The events were produced by A2E.
