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Book related

January 27, 2017
SyFy's 'The Magicians' "Hall of Magic"
SyFy's 'The Magicians' 'Hall of Magic'

To coincide with the second-season premiere of its fantasy series The Magicians on Wednesday, SyFy has hosted an immersive fan experience at the William Vale in Brooklyn. Produced by Mash Studio, the event featured numerous interactive rooms inspired by the show. One of the first rooms in the hall that guests could enter is inspired by a magical library, created with three walls of books that had pages shake when guests walk by. The room also included suspended books designed to appear as if they were floating.

Photo: Taylor McIntyre/BizBash
Axios Launch Party
Axios Launch Party

Design Foundry placed 1920s props such as typewriters and vintage suitcases on the restaurant’s main bar to enhance the speakeasy atmosphere. Stickers for the event’s sponsors Boeing, BP, and Axios adorned the suitcases.

Photo: Courtesy of Advoc8
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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