product ideas

Nike Heat Rises Launch Event
Submitted by Team Epiphany
To launch Nike’s new cold weather collection in September 2015, Team Epiphany designed an daylong experience for media and select Nike+ consumers. The raw 9,100-square-foot space of SIR Stage 37 in New York was transformed with a thermoregulation gallery, thermal wall, product displays, locker room, and cold-weather workout room, where the temperature was dropped to 32 degrees. Plus, the event invitations were coated in heat-reactive liquid crystal; when touched, they changed color to illustrate the thermal properties in the human hand.