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Trade Show activities

February 4, 2017
Makeup artists from Neiman Marcus had a steady stream of attendees wanting to receive a complimentary makeover. Participants could also purchase the products.
Makeup artists from Neiman Marcus had a steady stream of attendees wanting to receive a complimentary makeover. Participants could also purchase the products.
Photo: Mitra Sorrells/BizBash
ChillVille has participated in the auto dealers expo for several years. Organizers said the mobile oxygen bar is always popular with attendees.
ChillVille has participated in the auto dealers expo for several years. Organizers said the mobile oxygen bar is always popular with attendees.
Photo: Mitra Sorrells/BizBash
Organizers said both men and women took advantage of the free manicures offered at 10 stations in the Beauty and Fashion area.
Organizers said both men and women took advantage of the free manicures offered at 10 stations in the Beauty and Fashion area.
Photo: Mitra Sorrells/BizBash
2. Dinner with Strangers
2. Dinner with Strangers
Since 2001, the Exhibitor Show has offered "Dinner with Strangers." The idea developed out of the recognition that many people came to the show alone and were opting to eat dinner in their hotel rooms rather than go out. Organizers make group reservations at about six restaurants for each night of the show. Sign-up sheets in the conference registration area list the restaurant name, type of food, average check, and reservation time. Attendees sign up—and then show up.
Photo: Courtesy of Exhibitor Show
8. Digital business cards
8. Digital business cards
Add some fun and efficiency to the traditional exchange of information by giving your attendees a Poken. The device attaches to a lanyard or key chain and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumble bee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected. It can also sync with mobile devices using the Poken app. Planners can create incentives for people to share their information by using the product's Game Pack.
Photo: Courtesy of Poken
9. Community service activities
9. Community service activities
More than 100 attendees from the Professional Convention Management Association's Convening Leaders conference assembled hygiene kits at Clean the World in Orlando in January. The kits were later donated to a local homeless shelter. Community service projects such as this provide an opportunity for event attendees to work together toward a common goal. For large events, planners can offer a variety of service options that attendees choose from in the registration process. The host city's convention bureau or destination management companies can help to identify community organizations that need assistance. If transportation is an issue, ask about projects that can be done within the meeting space.
Photo: Courtesy of P.C.M.A.
The photo booths superimposed different backgrounds and overlays such as 'Electrowoman' as part of the Nissan Leaf messaging. The photos were instantly shared on the guest's social networks, creating what DwinQ C.E.O. Patrick Sweeney called “social media product placement,” which puts a brand’s logo and messaging right in the user's Facebook stream, rather than on the side in a feed.
The photo booths superimposed different backgrounds and overlays such as "Electrowoman" as part of the Nissan Leaf messaging. The photos were instantly shared on the guest's social networks, creating what DwinQ C.E.O. Patrick Sweeney called “social media product placement,” which puts a brand’s logo and messaging right in the user's Facebook stream, rather than on the side in a feed.
Photo: Courtesy of Nissan
Throughout the three-day show, attendees could try stand-up paddle boarding at a 25- by 45-foot pool constructed on the expo floor.
Throughout the three-day show, attendees could try stand-up paddle boarding at a 25- by 45-foot pool constructed on the expo floor.
Photo: BizBash
The I.B.M. Americas team sent out alerts to its Twitter followers with specific times to stop by the 'Sweet Tweets' table on the exhibit floor to pick up some candy.
The I.B.M. Americas team sent out alerts to its Twitter followers with specific times to stop by the "Sweet Tweets" table on the exhibit floor to pick up some candy.
Photo: Brandon Dowling for BizBash
SponsorMyEvent
SponsorMyEvent

SponsorMyEvent uses matchmaking technologies to connect event organizers with brands and companies interested in sponsorship opportunities. Planners create a free profile for their event in the site’s Marketplace and include an overview of the event, description of attendees, pricing for sponsorship offerings, and more. Once it’s approved by SponsorMyEvent staff, the profile goes live in the system and can be found by sponsors through the search mechanism, which allows them to find events based on location, type (conference, festival, etc.), and budget. When sponsors find an event they are interested in, they connect with the host through the platform’s in-app messaging system to discuss options, share contracts, and send secure payments. There’s no charge to post an event in the system, but SponsorMyEvent deducts a 15 percent fee from each transaction.

Photo: Courtesy of SponsorMyEvent
Power Bars
Power Bars

Promotional marketing company Axis Promotions offers this playful take on the portable charger. Its new “Power Bars” come wrapped inside custom packaging, much like popular edible energy bars. The portable chargers can also feature custom branding as well.

Photo: Taylor McIntyre/BizBash
ZenSpace's “Smart Pods” are Wi-Fi-enabled enclosures outfitted with video displays, smart locks, smart lights, and power and USB outlets, and can be placed anywhere in an event space.
ZenSpace's “Smart Pods” are Wi-Fi-enabled enclosures outfitted with video displays, smart locks, smart lights, and power and USB outlets, and can be placed anywhere in an event space.
Photo: Courtesy of ZenSpace Event Solutions
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