Tent Structures

A tent activation for sponsor HomeAway was meant to evoke the comfy, residential feel of the rental booking site's properties at the Lucky Lounge, produced by BMF Media.

TopShop and TopMan's The Escape took over the boutique property Korakia Pensione, where a tented seating group and shade structure had a bohemian feel.

The new event, a high-energy party targeted toward a younger crowd, took place in the festival's North Venue tent.

At a culinary demo, chef José Andrés mixed the serious—his "Immigrants Feed America" shirt—with the playful, kicking a beach ball into the crowd.

The Platinum North tent offered a coffee grounds-meets-forest aesthetic, with reclaimed wood bars and fenced walls with copper, gold, and silver leaf accents. The ceiling was decorated with lush greenery, some of which ran down to the floor. 

This year’s Teen Choice Awards took place August 13 at the Galen Center in Los Angeles. The V.I.P. tent, which was created by event designer Brian Worley, former co-owner of YourBash, featured a color scheme of blue, pink, and purple inspired by the colors of this year’s surfboard trophies. 

The second level had a variety of seating areas, including couches with pillows that had illustrations of Frank Ocean, who performed at the festival on the first night. 

The bar showcased a massive, branded succulent wall. 

Lollapalooza, which took place August 2 to 5 at Grant Park in Chicago, offered two luxury V.I.P. tents for platinum ticket holders. Kehoe Designs designed both lounges, including Platinum South, which offered pink, bright orange, gold, and black accents. The ombré pink and orange color scheme was also incorporated into fringe ceiling decor. To enhance the ambiance, Kehoe included a black and white gallery with photography, illustrations, and sayings.