A neon-green outline of the recognizable shape of an Absolut bottle served as an entrance into a platform bar area, designed and produced by MKG.
![Attendees could also make custom D.I.Y. merchandise throughout the day. “[Adidas is] always exploring new and interesting ways for people to get hands-on with the creation and customization process—whether that’s with product, sound, video, photo, or large-scale, crowd-sourced art installations,” explained Poythress.](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/08/destination_san_diego_8.png?auto=format%2Ccompress&q=70&w=400)
With New York’s L Train shutting down in 2019, commuters—specifically Brooklynites—will have to find transportation alternatives. To create brand awareness and help commuters prepare for the shutdown, alcoholic seltzer brand SpikedSeltzer held a promotion Tuesday through Thursday in Williamsburg, where it handed out free branded bicycles to residents. The promotion took inspiration from the brand’s recently unveiled “Pour Some Out For The L” billboard, which was created by creative agency Bullish. The three-day promotion was conceived by 3PM, an in-house agency established for Anheuser-Busch InBev by Weber Shandwick in partnership with PMK-BNC and Axis.
