I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design is intended evoke a feeling of life and health. The booth also has large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
CDW Healthcare has created a game-show-like experience at its booth. Six attendees can participate at one time, using tablets to answer questions and solve puzzles displayed on a large screen. Prizes include virtual-reality headsets and raffle tickets for a drawing for a Google Home voice-activated speaker.
Sunquest used 16-foot string curtains to create semiprivate meeting areas in two corners of its booth.
The after-party, which had a town-fair vibe, featured classic carnival games—with a creepy twist. For example, a fishbowl game featured fake dead fish floating in the bowls.Â
Children and families danced to a playlist by DJ Gray V. The area featured a giant boombox (with speakers in the shape of the Target bullseye) and an interactive, LED-lit dance floor by BrightLogic.Â
Hallmark hosted a mobile pop-up at various locations in Toronto from November 25 to 27. Passersby were invited to step inside a branded truck to write messages on a free Hallmark card of their choice, and enjoy beverages in branded cups.
