The Recording Academy’s official Grammy after-party, known as the Grammy Celebration, followed the awards next door to Staples at the Los Angeles Convention Center’s West Hall. Produced by the Recording Academy’s Brandon Chapman and Rex Supa, working with Angel City Designs, the event drew its traditionally massive crowd of 5,000.
A neon-green outline of the recognizable shape of an Absolut bottle served as an entrance into a platform bar area, designed and produced by MKG.
Presented by American Airlines and Citi at the Ace Hotel following the Grammys, Universal Music Group’s event included a chic candlelit bar bearing the sponsors' names.
For every unique signature, Delta committed to donate $1,000 to the Grammy Museum, where one of the planes will live. The second plane will be displayed at the Delta Museum in Atlanta.
The event design incorporated heavy equipment such as genie lifts and fork lifts as part of the design, with scenic from ZH Productions, lighting from Felix Lighting, and scaffolding from Brown United. More than 1,000 LED tubes lit the space, while Aaron De La Cruz painted a piece on site as part of an interactive installation.
