Healthcare Information and Management System Society's annual conference took place February 19 to 23 at the Orange County Convention Center in Orlando. I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design was intended evoke a feeling of life and health. The booth also had large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
At the Bonnaroo Music and Arts Festival in Tennessee in June, organizers partnered with Microsoft to allow guests to create a photo history of their festival experience. Prior to the event, guests went online to register their R.F.I.D. wristbands and link them to a Microsoft OneDrive account. Then each time they swiped their wristbands at photo booths around the event, the pictures automatically uploaded to the online account. Guests could also swipe their wristbands at stations near each stage to receive a photo of the performance in their OneDrive accounts. Intellitix provided the wristbands.
Certain tables also included LED octopus night lights.
Lollapalooza, which took place August 2 to 5 at Grant Park in Chicago, offered two luxury V.I.P. tents for platinum ticket holders. Kehoe Designs designed both lounges, including Platinum South, which offered pink, bright orange, gold, and black accents. The ombré pink and orange color scheme was also incorporated into fringe ceiling decor. To enhance the ambiance, Kehoe included a black and white gallery with photography, illustrations, and sayings.
The Platinum North tent offered a coffee grounds-meets-forest aesthetic, with reclaimed wood bars and fenced walls with copper, gold, and silver leaf accents. The ceiling was decorated with lush greenery, some of which ran down to the floor.
