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Activations/Installations

March 8, 2017
Healthcare Information and Management System Society Conference
Healthcare Information and Management System Society Conference

Healthcare Information and Management System Society's annual conference took place February 19 to 23 at the Orange County Convention Center in Orlando. I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design was intended evoke a feeling of life and health. The booth also had large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.

Photo: Kayla Hernandez for BizBash
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
Photo: Alesandra Dubin/BizBash
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
Photo: Roger Dong for BizBash
In April, event designers Tinsel & Twine created an ethereal balloon canopy installation for a media party introducing LeSportsac's latest bag collection at the Glasshouses in New York; the balloons were reflected in the mirrored-top tablescape.
In April, event designers Tinsel & Twine created an ethereal balloon canopy installation for a media party introducing LeSportsac's latest bag collection at the Glasshouses in New York; the balloons were reflected in the mirrored-top tablescape.
Photo: Courtesy of LeSportsac
Bonnaroo Music & Arts Festival
Bonnaroo Music & Arts Festival

At the Bonnaroo Music and Arts Festival in Tennessee in June, organizers partnered with Microsoft to allow guests to create a photo history of their festival experience. Prior to the event, guests went online to register their R.F.I.D. wristbands and link them to a Microsoft OneDrive account. Then each time they swiped their wristbands at photo booths around the event, the pictures automatically uploaded to the online account. Guests could also swipe their wristbands at stations near each stage to receive a photo of the performance in their OneDrive accounts. Intellitix provided the wristbands.

Photo: Courtesy of Bonnaroo Arts and Music Festival
The ground floor of the event space featured square cut-out frames for photo ops. “Fujifilm came to us as their experiential activation partner because they wanted to take a leap out of the box into direct-to-consumer marketing. The only creative guideline was that the highlight of the experience was square,” Kayne said.
The ground floor of the event space featured square cut-out frames for photo ops. “Fujifilm came to us as their experiential activation partner because they wanted to take a leap out of the box into direct-to-consumer marketing. The only creative guideline was that the highlight of the experience was square,” Kayne said.
Photo: Everly Studios
The ground-floor bar featured a geometric square backdrop in vibrant colors.
The ground-floor bar featured a geometric square backdrop in vibrant colors.
Photo: Travis Keyes
“We chose a color palette of dichroic glass, which was integrated throughout the design elements on our chromo-saturated ground floor and provided a contrast to the more photorealistic and monochromatic lower level,” Kayne explained.
“We chose a color palette of dichroic glass, which was integrated throughout the design elements on our chromo-saturated ground floor and provided a contrast to the more photorealistic and monochromatic lower level,” Kayne explained.
Photo: Everly Studios
The DJ booth was designed to look like an instant film print.
The DJ booth was designed to look like an instant film print.
Photo: Michele Laufik/BizBash
A secret bar area on the lower level offered a specialty cocktail and more brand signage.
A secret bar area on the lower level offered a specialty cocktail and more brand signage.
Photo: Everly Studios
The lower level also included a mirror maze, which led guests to the secret bar.
The lower level also included a mirror maze, which led guests to the secret bar.
Photo: Patrick McMullan
Guests posed inside the sideways room photo booth setup.
Guests posed inside the sideways room photo booth setup.
Photo: Travis Keyes
The “frozen in time” photo booth set-up was one of several photo ops.
The “frozen in time” photo booth set-up was one of several photo ops.
Photo: Patrick McMullan
On the second day, foodies were invited to a brunch in partnership with Tasting Table. Guests enjoyed a three-course tasting menu by chef Branden McHale, while Jackie Gebel of @noleftovers hosted a hands-on food photography workshop with the new camera.
On the second day, foodies were invited to a brunch in partnership with Tasting Table. Guests enjoyed a three-course tasting menu by chef Branden McHale, while Jackie Gebel of @noleftovers hosted a hands-on food photography workshop with the new camera.
Photo: Travis Keyes
Each table setting included a Instax Square SQ10, the company’s new instant-digital hybrid camera.
Each table setting included a Instax Square SQ10, the company’s new instant-digital hybrid camera.
Photo: Travis Keyes
Kim Crawford Wines launched its new rosé the Beverly Hills Hotel, where the vibe was summery and sophisticated.
Kim Crawford Wines launched its new rosé the Beverly Hills Hotel, where the vibe was summery and sophisticated.
Photo: Chris Costello
Overall, the garden party felt seasonal and aspirational.
Overall, the garden party felt seasonal and aspirational.
Photo: Chris Costello
Bottles served as understated—and on-brand—decor, strung from tree branches.
Bottles served as understated—and on-brand—decor, strung from tree branches.
Photo: Chris Costello
A Kim Crawford popsicle cart offered wine-infused push-pops created by the hotel.
A Kim Crawford popsicle cart offered wine-infused push-pops created by the hotel.
Photo: Chris Costello
An elaborate rose installation decked the eye-catching bar.
An elaborate rose installation decked the eye-catching bar.
Photo: Chris Costello
Banana-leaf prints and stripes echoed the hotel's iconic look—well known among Angelenos and beyond.
Banana-leaf prints and stripes echoed the hotel's iconic look—well known among Angelenos and beyond.
Photo: Chris Costello
Fashion illustrator Jeanette Getrost offered custom illustrations of guests on the spot.
Fashion illustrator Jeanette Getrost offered custom illustrations of guests on the spot.
Photo: Chris Costello
Tree branches in the Beverly Hills Hotel's Crystal Garden were strung with white lights, accented with an installation of roses and bottles of Kim Crawford Rosé.
Tree branches in the Beverly Hills Hotel's Crystal Garden were strung with white lights, accented with an installation of roses and bottles of Kim Crawford Rosé.
Photo: Chris Costello
The DJ booth sat under the property's gazebo, popular for weddings.
The DJ booth sat under the property's gazebo, popular for weddings.
Photo: Chris Costello
Teen Choice Awards
Teen Choice Awards

Certain tables also included LED octopus night lights. 

Photo: Sean Twomey
Platinum Level Tents at Lollapalooza
Platinum Level Tents at Lollapalooza

Lollapalooza, which took place August 2 to 5 at Grant Park in Chicago, offered two luxury V.I.P. tents for platinum ticket holders. Kehoe Designs designed both lounges, including Platinum South, which offered pink, bright orange, gold, and black accents. The ombré pink and orange color scheme was also incorporated into fringe ceiling decor. To enhance the ambiance, Kehoe included a black and white gallery with photography, illustrations, and sayings. 

Photo: Courtesy of Kehoe Designs
Platinum Level Tents at Lollapalooza
Platinum Level Tents at Lollapalooza

The Platinum North tent offered a coffee grounds-meets-forest aesthetic, with reclaimed wood bars and fenced walls with copper, gold, and silver leaf accents. The ceiling was decorated with lush greenery, some of which ran down to the floor. 

Photo: Courtesy of Kehoe Designs
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