

Nissan unveiled an interactive snow globe at the Oculus at Westfield World Trade Center in New York from December 13 to 16. The 40-foot multisensory dome featured a 3-D skyline, enhanced by changing snowfall visuals and audio. The dome highlighted the 2019 Nissan Altima and its I-AWD technology, which adapts and redistributes the car’s power to suit weather conditions. The activation also had a 3-D animation photo booth. The experience was produced in partnership with TBWA/Chiat/Day, Fake Love, and OMD, and MagicSnow provided the artificial snow.

For those dining in, tables displayed printed pink and white placemats, napkins, and menus that promoted the series.


Kohl’s and PopSugar held a holiday pop-up shop in the Oculus at Westfield World Trade Center in New York December 6 and 7. BMF Media Group produced the event, which invited passersby to order Kohl’s products onsite. An entrance arch displaying products welcomed guests.

To unveil its “Unrap a Jaguar” campaign, Jaguar partnered with HGTV star Jonathan Scott to reveal a mobile holiday window on December 11 at flatiron Plaza South in New York. Scott ripped away vinyl tartan wrap from a double-decker bus to reveal the automaker’s E-Pace compact performance SUV sitting on faux snow. The bus will travel around Manhattan through December 23.
















