
The new V.I.P. cabanas allowed larger groups to eat, entertain, and mingle at the tasting event.
Photo: Ashley Sears

The tented areas featured "Shack Pack" service from Shake Shack, and a private butler who was on hand to serve food and drink from the on-site vendors.
Photo: Ashley Sears

Brands like TV network Pivot were able to customize the cabana's decor items such as the coffee tables.
Photo: Ashley Sears

A wall of orange helium balloons featuring the No Kid Hungry logo served as the backdrop for the event's main photo booth.
Photo: Taylor McIntyre/BizBash

Seamus Mullen, chef and owner of Tertulia and El Colmado, rode a stationary bike throughout the event to help raise awareness for Chefs Cycle, a fund-raising endurance event for No Kid Hungry that features nearly 200 chefs and restaurant industry pros riding from Carmel to Santa Barbara in California from June 27 to 29.
Photo: Taylor McIntyre/BizBash

Empire City Casino's activation, which featured a casino night theme, included table games for guests to try their luck.
Photo: Ashley Sears

The casino served small bites including salmon with shaved fennel, dried tomatoes, and balsamic pearls.
Photo: Taylor McIntyre/BizBash

Guests noshed on freshly sliced prosciutto, along with crostini with poularde mousse, egg, and pearl onion, at Italienne's station.
Photo: Taylor McIntyre/BizBash

Citi, one of the event's national presenting sponsors, set up a special lounge area for cardholders.
Photo: Taylor McIntyre/BizBash

Guests posed with their cocktails and props at the Citi photo booth. For every photo visitors shared on social media, the bank donated money towards the cause.
Photo: Taylor McIntyre/BizBash

Bartenders served up tiki-inspired cocktails from New York bar Mother of Pearl.
Photo: Ashley Sears

Foursquare asked guests to complete the phrase, "When there's no kid hungry, every kid can...," which was printed on tags that were hung on decorative trees.
Photo: Taylor McIntyre/BizBash

Attendees could score branded foodie swag from Citi if they shared their photo on Twitter or Instagram and included the event's hashtags.
Photo: Taylor McIntyre/BizBash

For a bite-size sweet treat, Maya plated Mexican-style donuts with dusted cinnamon sugar and chipotle caramel.
Photo: Taylor McIntyre/BizBash

At the Sundae Parlor area, Sherry B Dessert Studio served ice cream sandwiches in different flavors including maraschino cherries and fluffernutter.
Photo: Taylor McIntyre/BizBash

Sedgwick said one of the challenges of the event, which was held on the 43rd and 44th floors of 225 Liberty Street, was "building a flow that worked on two floors and left guests feeling like they had space to move in but enough activity within to be entertained." A dedicated area on the second level called the Rosé Garden featured more than 10 different rosé wines and included outdoor-inspired decor like picket fencing and AstroTurf.
Photo: Taylor McIntyre/BizBash