Ombre florals in shades of hot and pale pinks and white comprised the main photo backdrop.
Photo: Taylor McIntyre/BizBash
An electric blue foil wall mimicked the packaging of the brand’s newest product, Advanced Génifique Sensitive Antioxidant Serum.
Photo: Taylor McIntyre/BizBash
Guests cracked apart chocolate slabs and cracker sheets as part of the serum's display area. The inspiration was the product, which features a serum booster that is sealed until it is pressed when the bottle is cracked open.
Photo: Taylor McIntyre/BizBash
HL Group created a playful oversize cloud for “Olympia’s Wonderland,” a new capsule collection in collaboration with Olympia Le-Tan. Bosco provided the GIF photo booth setup.
Photo: Taylor McIntyre/BizBash
Similar to last year, the brand’s skincare items were displayed in a science experiment-like setup.
Photo: Taylor McIntyre/BizBash
A raw honeycomb serving station played off Miel-en-Mousse, a new cleanser with acacia honey; a server poured honey from above, which dripped onto cheese and fruit platters.
Photo: Taylor McIntyre/BizBash
Die-cut honeycomb structures decorated the product display area of the Miel-en-Mousse space.
Photo: Taylor McIntyre/BizBash
HL Group riffed on the idea of a French kissing booth to promote the brand’s new Matte Shaker lip colors. The room featured a bright color palette of oranges, pinks, and greens.
Photo: Taylor McIntyre/BizBash
Shattered glass and disco balls mimicked the shimmer of its new Dual Finish Highlighter product.
Photo: Taylor McIntyre/BizBash
On the townhouse’s rooftop, guests could browse a French-style farmers’ market with straw bags, picking up produce and flowers to take home. The space also highlighted the brand’s partnership with St. Jude Children’s Research Hospital.
Photo: Taylor McIntyre/BizBash
