HBO comedy series Insecure celebrated the premiere of its second season with a block party on July 15, which took place at Miracle Theatre and the South Market Street block in Inglewood, California. The event, which was produced by Team Epiphany, featured on-theme food stations from local Los Angeles vendors, including Earle’s on Crenshaw.
To celebrate the launch of its new system, ProactivMD hosted an interactive pop-up exhibit with a “popped” theme in New York in June. Various decor and activation elements played into the motif, including Pop Art-inspired speech bubbles and a balloon photo backdrop in the brand’s colors.
Makeup artist Billy B and Gállány Cosmetics celebrated the launch of a new collaboration with a party that took place at the Vivienne Westwood Penthouse at the London West Hollywood in June. The event showcased a reflective pink wall dotted with cotton candy.
Elderflower French liqueur St-Germain and landscape artist Lily Kwong celebrated the summer solstice by creating a floral installation and a hedge maze, which debuted June 21 on the High Line in New York. The maze offered a photo op that included a bicycle covered in greenery and Maison St-Germain spelled out in flowers.
Svedka hosted a summer party to launch its new blue raspberry flavor on June 14 at Siren Studios in Los Angeles. The event offered blue and pink ice cream that was spiked with Svedka, courtesy of Nitropod Ice Cream.
Campari kicked off the fifth annual Negroni Week on June 5 at Lovage Rooftop in New York. The event, which was centered around the past, present, and future of the Negroni cocktail, included a “Negroni Goes to Space” bar that imagined the future of the cocktail.
The after-party for the seventh season premiere of the HBO series Game of Thrones took place July 12 on the rooftop of Classic Parking in Los Angeles. The event, which was designed by Billy Butchkavitz Design, featured a DJ booth with a white replica of the show’s Iron Throne and a dance floor depicting a map of the fictional setting of Westeros. Statues of the Night King, a villain from the show, stood on both sides of the booth.
Ride-sharing service Lyft celebrated its five-year anniversary with an all-pink car wash at the La Cienega Car Wash & Oil Change in Los Angeles, which kicked off July 14 and will run for 30 days. Creative agency Wieden & Kennedy New York partnered with event production company Stoelt Productions to launch the activation, which offers Lyft drivers a dedicated lane to get $1 car washes. Costumed brand ambassadors are on hand to lead drivers to the correct location.
Faena Forum was the venue and caterer of the 88th edition of the Major League Baseball All-Star Game, which took place July 11 at Marlins Park in Miami, with the Home Run Derby taking place the night before. T-Mobile hosted its “Derby After Dark” party at the Faena Forum, showcasing lighting in the cell phone provider's signature magenta color, courtesy of 3G Productions.
Faena Forum, the venue and caterer of the event, served cake lollipops decorated to look like baseballs at a dessert station.
