Festivals

August 15, 2017
Coachella Valley Music and Arts Festival
Coachella Valley Music and Arts Festival
Technology-driven visual arts studio V Squared Labs, headed by Vello Virkhaus, created striking, ever-changing visuals at the festival's Sahara stage.
Photo: Slade Smith
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Digital mapping on Notre Dame de la Treille was a show in itself. The mapping displayed everything from large hands appearing to sketch the building to leafy green plants sprouting out of the facade. At the end, the church lit up like a pinball machine in bright colors. Throughout the show, sound effects included church bells, ghostly-sounding choirs, and creaky doors.
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Rather than traditional business attire, Content Marketing Institute founder Joe Pulizzi donned the event's color—orange—for his opening keynote.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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