HIT ME UP IFAugust 15, 2017OkCupid users at the Pitchfork Music Festival could snap Polaroid selfies and write comments on them, allowing the dating site to bring festivalgoers together in real life.Photo: Courtesy of OkCupidLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativitySportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearRelated StoriesHomeBIZBASH 2017HomeMapping or ProjectionsHomeFestivalsHomeConferences