Trade Show Booths

At the 2016 Kitchen and Bath Industry Show in Las Vegas in January, GES designed a booth for client Toto USA to help launch its new water-saving technologies; the visuals were inspired by whirlpools.

To highlight OtterBox’s fashionable cases for handheld devices, Chestnut Ridge, New York-based MC2 produced a two-story booth at C.E.S. in Las Vegas in January. Vignettes displayed lifestyle objects and photos of stylish people, and the booth also had a private meeting room on the second level.

For the 2016 PGA Show, held in Orlando in January, Philadelphia-based agency Sparks created a booth for TaylorMade. The structure—designed to highlight the golf brand’s products in an interactive setting—featured 20-foot-high rotating signage and multiple projection surfaces. The space also had two golf simulators, meeting rooms, putting greens, and hitting bays.

At Kind & Jugend, a trade show for baby and toddler products that took place in Germany in September 2015, Pinnacle Exhibits designed a colorful booth for Munchkin inspired by the company’s offices in California, which house an expansive collection of street art. The company’s products were integrated into the design.

Wanting the exhibit to build buzz in the press, Faraday Future asked Portland, Oregon-based Pinnacle Exhibits for an innovative C.E.S. space for the launch of its FFZero1 electric vehicle concept. In 48 hours, the company’s booth had earned some 45,000 direct press mentions.

For the International Builders Show in Las Vegas in January, MG Design created a booth for client Ply Gem to showcase its exterior building products. Built outside the trade show floor in the “Show Village,” the booth contained a multimedia experience highlighting Ply Gem’s other products. To promote the booth, producers used banners, social media, and other tactics encouraging guests to “Get OUTside.”

Houston-based exhibit producer 2020 Exhibits designed a booth for client BMC for BMC Engage 2015, an IT management conference held in Las Vegas last September. The software company wanted its booth to reflect the sleek, streamlined nature of its products. The 1,600-square-foot exhibit area had demo kiosks and a reception area; it also had banners in BMC’s signature colors.

For the National Association of Broadcasters show, held in Las Vegas in April, MC2 built a booth for client Akamai that was designed to walk prospective clients through its newest set of broadcast operations tools. Cameras mounted in the exhibit captured real-time action at a coffee shop; that content then flowed into a projected globe and then into a high-tech “command center.” The walk ended in a living-room-inspired setting, where guests could watch the feed on the small screen.