A formerly vacant building at 575 Sutter Street in San Francisco has been covered in eye-catching vertical stripes.
Photo: Courtesy of Color Factory
Artist Jacob Dahlgren created a forest of 10,000 10-foot fluttering ribbons that guests can walk through.
Photo: Courtesy of Color Factory
A room filled with 207,000 yellow balls has fun and inspirational sayings written on the walls, such as “Celine Dijon” and “There are nice people all around you.”
Photo: Courtesy of Color Factory
Guests can draw in a larger-than-life coloring book using a six-foot marker.
Photo: Courtesy of Color Factory
In a lavender room created by artist Tom Stayte, a printer prints thousands of selfies sourced from the Internet every 12 seconds.
Photo: Courtesy of Color Factory
Every area of the museum is designed for photo ops—including the colorful elevators.
Photo: Courtesy of Color Factory
The museum's candy-colored windows also tie into the theme.
Photo: Courtesy of Color Factory
Color Factory is designed to be Instagrammed and has six large photo booth stations. Upon entering the museum, guests can register for a card with a unique barcode to have their images automatically emailed to them.
Photo: Courtesy of Color Factory
Mirrored letters and large branding were visible from the beach, creating an eye-catching—and Instagram-friendly—promotion for the Awesomeness brand.
Photo: Mirrored Media/Lingerfree Photography
Stretch pod merchandising tents, price upon request, available throughout North America from Stretch Structures
Photo: Courtesy of Stretch Structures
A big part of the BOLD campaign was creating photo ops designed to be shared on social media—therefore promoting Beverly Hills and Rodeo Drive as destinations. AGENC created a series of five photo boxes, including a popular flower-filled one on Two Rodeo Drive.
Photo: Courtesy of AGENC
While many of the activities were centered on Rodeo Drive, the campaign took place all around the city; AGENC set up this photo box at Beverly Canon Gardens.
Photo: Courtesy of AGENC
