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ITAC

October 16, 2017
The festival gathered over 75,000 attendees each day to see headlining acts such as Jay-Z, Red Hot Chili Peppers, The Killers, and Gorillaz.
The festival gathered over 75,000 attendees each day to see headlining acts such as Jay-Z, Red Hot Chili Peppers, The Killers, and Gorillaz.
Photo: Roger Ho
American Express Experience
American Express Experience

The first floor, which was open to the public, evoked an artist’s lounge. People could design their own flags, screenprint bandanas, and purchase apparel that could be customized with embroidery designs. There was a custom luggage-tag station and a corner with makeup from Milk Makeup.

Photo: Nadia Chaudhury for BizBash
American Express Experience
American Express Experience

A corner of the loft was transformed into a live canvas, where people could draw on various objects including a car.

Photo: Nadia Chaudhury for BizBash
L.A. Street Art Design Experience
L.A. Street Art Design Experience

Throughout the evening, local street artist Bandit used spray paint on a 10- by 30-foot canvas, creating a mural to promote world peace. 

Photo: Courtesy of Cort Event Furnishings
American Express’s Pay It Plan It Launch
American Express’s Pay It Plan It Launch

American Express celebrated the launch of its new payment feature Pay It Plan It on October 3 at 207 Front Street, an event space at New York’s South Street Seaport. Experiential marketing company ExtraExtra Creative designed interactive, deconstructed art installations inspired by shopping for the event. The travel store installation featured props, including snorkels, suitcases, beach hats, and a globe. 

Photo: Michael Simon
'Teen Vogue' Los Angeles Meet-Up
'Teen Vogue' Los Angeles Meet-Up

The five meet-ups are all being held at Toms Shoes locations in Los Angeles (pictured), Chicago, Minneapolis, Austin, and New York. The spaces were chosen because they matched the entrepreneurial, inspiring vibe that organizers were looking for.

Photo: Andrew Noel for Teen Vogue/23 Stories
Office Ready
Office Ready

Sugar Paper’s signature pens, $40, are vintage-inspired and come in three colors: black, white, and pink.

Photo: Courtesy of Sugar Paper
Instead of lectures and PowerPoints, attendees were engaged via interactive learning methods.
Instead of lectures and PowerPoints, attendees were engaged via interactive learning methods.
Photo: Courtesy of Oracle
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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