
The storefront featured Bermuda imagery and a phone that rang sporadically throughout the day.
Photo: Courtesy of JetBlue

Hyatt Centric's giant vending machine invited passersby to push a button for a chance to win a variety of prizes including a Vespa Primavera motor scooter.
Photo: Taylor McIntyre/BizBash

A photograph of a messy dorm room covered one wall inside the tour truck.
Photo: Courtesy of GCI Group

The orange exterior of the tour truck included the Save The Walls slogan and 3M retailer logos.
Photo: Courtesy of GCI Group

A wall diagram explained the function of each of the eight featured products.
Photo: Courtesy of GCI Group

Students could add a message from their school on whiteboards inside the truck.
Photo: Courtesy of GCI Group

Improv-style Webisodes from the Save the Walls Web site played on the television above the bed.
Photo: Courtesy of GCI Group