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Client Parties

December 14, 2017
For a family-friendly holiday party at a private home in Los Angeles in December 2015, Seed Floral set up a wreath-making station and make-your-own snow globe and ornament stations.
For a family-friendly holiday party at a private home in Los Angeles in December 2015, Seed Floral set up a wreath-making station and make-your-own snow globe and ornament stations.
Photo: Courtesy of Seed Floral
This custom keychain itinerary was included in the guests’ pre-arrival package. Designed by Gifts for the Good Life, there were two versions: pink for women and white for men.
This custom keychain itinerary was included in the guests’ pre-arrival package. Designed by Gifts for the Good Life, there were two versions: pink for women and white for men.
Photo: Laura Dee
The Ready Player One Challenge draws immediate attention from passersby on Hollywood Boulevard with a 40-foot depiction of the stacks—a series of vertical trailers inspired by the movie.
The Ready Player One Challenge draws immediate attention from passersby on Hollywood Boulevard with a 40-foot depiction of the stacks—a series of vertical trailers inspired by the movie.
Photo: Courtesy of Experiential Supply Co.
After creating a username and receiving an R.F.I.D. bracelet to track their progress, attendees pass by a graffiti mural that depicts scenes from the movie and evokes the challenge's '80s feel.
After creating a username and receiving an R.F.I.D. bracelet to track their progress, attendees pass by a graffiti mural that depicts scenes from the movie and evokes the challenge's '80s feel.
Photo: Claire Hoffman/BizBash
Guests can pause for photo ops at the trailers, and then enter the challenge through a secret entrance: a hollowed-out van filled with real props and papers from the movie.
Guests can pause for photo ops at the trailers, and then enter the challenge through a secret entrance: a hollowed-out van filled with real props and papers from the movie.
Photo: Courtesy of Experiential Supply Co.
The maze challenges guests to find three “keys.” Staffers and wall graffiti remind attendees of the clues—“Search,” “Play,” and “Take the Leap.” All three keys must be found to unlock the door to the final room, which features original props from the film, plus a leaderboard displaying the users who completed the challenge the fastest.
The maze challenges guests to find three “keys.” Staffers and wall graffiti remind attendees of the clues—“Search,” “Play,” and “Take the Leap.” All three keys must be found to unlock the door to the final room, which features original props from the film, plus a leaderboard displaying the users who completed the challenge the fastest.
Photo: Courtesy of Experiential Supply Co.
In the Ready Player One book and movie, the main character lives in a laundry room and uses the virtual Oasis to escape into a new world. A live actor—one of several who appears throughout the maze—depicts the scene at the entrance to the challenge.
In the Ready Player One book and movie, the main character lives in a laundry room and uses the virtual Oasis to escape into a new world. A live actor—one of several who appears throughout the maze—depicts the scene at the entrance to the challenge.
Photo: Claire Hoffman/BizBash
One room asks guests to search for clues in a Rubik’s Cube-inspired space—which also proved to be a popular spot for selfies.
One room asks guests to search for clues in a Rubik’s Cube-inspired space—which also proved to be a popular spot for selfies.
Photo: Courtesy of Experiential Supply Co.
At the end of the Rubik’s Cube room is a series of hanging mirrors, adding to the psychedelic vibe of the space.
At the end of the Rubik’s Cube room is a series of hanging mirrors, adding to the psychedelic vibe of the space.
Photo: Courtesy of Experiential Supply Co.
Another space is inspired by a basement in the 1980s, an era the book often references. The room has old-school gaming systems for guests to play, plus wood-paneled walls and other retro details.
Another space is inspired by a basement in the 1980s, an era the book often references. The room has old-school gaming systems for guests to play, plus wood-paneled walls and other retro details.
Photo: Courtesy of Experiential Supply Co.
In the gaming room, tongue-in-cheek posters also evoke pop culture details of the 1980s.
In the gaming room, tongue-in-cheek posters also evoke pop culture details of the 1980s.
Photo: Courtesy of Experiential Supply Co.
The detailed space also includes displays of old cassette tapes, records, and VHS tapes, all personalized by hand to evoke the era.
The detailed space also includes displays of old cassette tapes, records, and VHS tapes, all personalized by hand to evoke the era.
Photo: Courtesy of Experiential Supply Co.
Also on site is a room with infinity mirrors that guests must navigate through.
Also on site is a room with infinity mirrors that guests must navigate through.
Photo: Courtesy of Experiential Supply Co.
After completing the maze, guests can shop in an on-site gift shop and take photos in a DeLorean inspired by the 1985 film Back to the Future.
After completing the maze, guests can shop in an on-site gift shop and take photos in a DeLorean inspired by the 1985 film Back to the Future.
Photo: Claire Hoffman/BizBash
The top of the maze spells out the movie name and lights up at night.
The top of the maze spells out the movie name and lights up at night.
Photo: Courtesy of Experiential Supply Co.
Macy's Herald Square, New York
Macy's Herald Square, New York

An oversize story book provides a dramatic entrance to the show. Blooms used at the entrance include flowering almond shrub myrtle topiary, pink hyacinth, pink roses, stargazer lilies, and purple vanda orchids.

Photo: Diane Bondareff/AP Images for Macy's
Epcot International Flower and Garden Festival
Epcot International Flower and Garden Festival
In Orlando, the Epcot Flower and Garden Festival features topiary shaped like familiar characters. In one such arrangement, a leafy Miss Piggy sits atop a suitcase, waving at passersby. The show runs through May 17.
Photo: Mariah Wild
Macy's 2015 Spring Flower Show New York
Macy's 2015 Spring Flower Show New York
The theme for this year's Macy's Spring Flower Show is "Art in Bloom." In the New York store, a color-blocked arrangement that recalls the art of Piet Mondrian is placed over trellises. Shoppers walk beneath the colorful arrangement. The show, which is at three Macy's stores, runs through April 24.
Photo: Kent Miller Studios
Macy's 2015 Spring Flower Show New York
Macy's 2015 Spring Flower Show New York
The show features floral installations in escalator banks.
Photo: Kent Miller Studios
Macy's 2015 Spring Flower Show New York
Macy's 2015 Spring Flower Show New York
The show features "bouquet of the day" arrangements from designers such as Martha Stewart (pictured.)
Photo: Kent Miller Studios
Macy's Spring Flower Show 2015 New York
Macy's Spring Flower Show 2015 New York
Also part of the abstract garden, a guitar-shaped planter holds cacti and other desert-inspired plants.
Photo: Kent Miller Studios
Macy's Spring Flower Show 2015 Minneapolis
Macy's Spring Flower Show 2015 Minneapolis
In the Impressionist garden in Minneapolis, a set inspired by Van Gogh's "Starry Night" backs a garden filled with purple, blue, and yellow blooms.
Photo: Adam Bettcher for Macy's
Macy's Spring Flower Show 2015 Minneapolis
Macy's Spring Flower Show 2015 Minneapolis
A pink statue is central to the Expressionist garden, which is filled with bromeliad, air plants, staghorn fern, croton petra, Cordyline fruticosa Picasso’s Red, and other plants and flowers.
Photo: Adam Bettcher for Macy's
Macy's Spring Flower Show 2015 Minneapolis
Macy's Spring Flower Show 2015 Minneapolis
In each city of the Macy's flower show, a white statue of David prop has pixel-map projections flickering across its surface. The installation is meant to represent a juxtaposition between modern and Renaissance art.
Photo: Adam Bettcher for Macy's
Macy's Spring Flower Show 2015 Chicago
Macy's Spring Flower Show 2015 Chicago
A giant gold frame forms the entrance of the Macy's Spring Flower Show in Chicago.
Photo: Sebastian Biedron
Macy's Spring Flower Show 2015 Chicago
Macy's Spring Flower Show 2015 Chicago
The Impressionist garden is filled with pastel hues and a set featuring an idyllic house.
Photo: Sebastian Biedron
Macy's Spring Flower Show 2015 Chicago
Macy's Spring Flower Show 2015 Chicago
In the Pop Art garden, moss and plants spell out the words "bloom" and "flower" in comics-like signage.
Photo: Sebastian Biedron
Macy's Spring Flower Show 2015 Chicago
Macy's Spring Flower Show 2015 Chicago
To underscore the theme, a giant paint can serves as a planter at the Chicago show.
Photo: Sebastian Biedron
The Chicago Flower and Garden Show
The Chicago Flower and Garden Show
The Chicago Flower and Garden Show ran at Navy Pier from March 14 to 22. Peach Blossom Creative Designs created an inventive spin on a beer garden, with a tabletop that had a beer bottle chandelier hanging overhead. The vignette also featured "floral kegs" made with cylinder vases, beer bottles, and tubing.
Photo: Courtesy of Chicago Flower & Garden Show
The Chicago Flower and Garden Show
The Chicago Flower and Garden Show
Debi Lilly of A Perfect Event also designed a tabletop for the show. Lilly's inspiration was "the new, green Garden of Eden." Her installation used vintage cutlery and glassware and lush, springy floral arrangements. There were also individual flower-topped cakes on each place setting.
Photo: Erika Dufour
Chicago Flower and Garden Show
Chicago Flower and Garden Show
Citygirl event production created a tabletop inspired by "the viewpoint of a sophisticated city lifestyle with an emphasis on sustainable elements."
Photo: Courtesy of Chicago Flower & Garden Show
The 2015 Boston Flower and Garden Show
The 2015 Boston Flower and Garden Show
Boston's flower show took place at the Seaport World Trade Center March 11 to 15. One exhibit, designed by the Massachusetts Horticultural Society, was dubbed "An Enchanted New England Woodland Walk." The setting incorporated a miniature waterfall and a woodsy table set for two.
Photo: Scarpetta Photo
Macy's Herald Square, New York
Macy's Herald Square, New York

The Fairy Godmother’s Cottage garden features spring flora including primrose, ginestra, weeping crabapple tree, and Girard’s Fuchsia azalea.

Photo: Diane Bondareff/AP Images for Macy's
Macy's Herald Square, New York
Macy's Herald Square, New York

Guests are invited to take photos while sitting in the “ice throne.” Surrounding the perch are blue cineraria, white azalea, blue hydrangea, calathea holiday, white anthuriums, and white phalaenopsis orchids.

Photo: Diane Bondareff/AP Images for Macy's
Macy's Herald Square, New York
Macy's Herald Square, New York

Swords and a floral shield announce the Knight’s Quarters spring garden. Used in the display are Japanese maple, weeping Japanese maple, cercis covey twist, cytisus woodbine orange, purple calla lily, purple tulips, orange ornithogalum, and forsythia.

Photo: Diane Bondareff/AP Images for Macy's
Macy's Herald Square, New York
Macy's Herald Square, New York

The colorful Traveler’s wagon is filled with variegated Ivy, azaleas, Asiatic lilies, gerbera daisies, kolanchoes, tulips, and primrose as well as cut lisianthus, roses, delphinium, alstroemeria, and gloriosa lilies.

Photo: Diane Bondareff/AP Images for Macy's
Macy’s State Street, Chicago
Macy’s State Street, Chicago

The Meadows, with a centerpiece of a hollowed-out-tree-turned-rabbit-home—is surrounded by blue fountain grass, hyacinth, salvia, gerber daises, liriope, and zinnia.

Photo: Daniel Boczarski
Macy’s State Street, Chicago
Macy’s State Street, Chicago

The Flower Show took over two corner window displays.

Photo: Daniel Boczarski
Macy’s State Street, Chicago
Macy’s State Street, Chicago

Guests have a choice of thrones—one for an evil snow queen, the other for a spring princess—in an area for photos. The event uses the hashtag #macysflowershow.

Photo: Daniel Boczarski
Macy’s State Street, Chicago
Macy’s State Street, Chicago

Spring looks mix with florals in the Fairytale Fashion Gardens.

Photo: Daniel Boczarski
Macy’s State Street, Chicago
Macy’s State Street, Chicago

A floral dragon—with a scaly tail rendered in the succulent Echeveria Perle Von Nürnberg—is captive in the Dungeon display of cordyline spike, staghorn fern, tiger bromeliads, and ficus decora burgundy.

Photo: Daniel Boczarski
Macy’s Union Square, San Francisco
Macy’s Union Square, San Francisco

The first floor of Macy’s Union Square in San Francisco features more than 130 varieties of flowers, trees, and plants. Macy’s Visual team, in partnership with Armstrong Gardens, created the gardens and landscapes, while students at the Fashion Institute of Design & Merchandising created window displays.

Photo: Robert Bengtson
Macy’s Union Square, San Francisco
Macy’s Union Square, San Francisco

A pink-hued photo opp in San Francisco was dubbed “Princess Spring’s great throne” and was part of the Spring Castle garden. The area included rhododendrons, schefflera, bellflower, and cypress.

Photo: Robert Bengtson
Macy’s Union Square, San Francisco
Macy’s Union Square, San Francisco

A series of mannequins represented the seasons—one each spring, summer, fall, and winter—with a figure representing time in the middle. That mannequin was decorated with materials including plastic garbage bags, newspaper, recycled metal objects, paper, wire, glitter, and gears.

Photo: Robert Bengtson
Macy’s Union Square, San Francisco
Macy’s Union Square, San Francisco

An enchanted forest took over the cosmetics department. The display included weeping spruce, golden hinoki false cypress, hosta, heuchera, and assorted ferns. At the foot is the dragon, transitioning to the winter snow queen garden.

Photo: Robert Bengtson
Macy’s Union Square, San Francisco
Macy’s Union Square, San Francisco

Following the show, Macy’s will offer a selection of plants and flowers, with proceeds benefiting the Delancey Street Foundation. The sale takes place on April 9 at Pier 32 on the Embarcadero.

Photo: Robert Bengtson
The National Association for Catering and Events (NACE) had an enchanted forest theme for a fund-raising gala in Washington. A nod to the poisoned apple in Snow White and the Seven Dwarfs, escort cards were attached to bright red apples.
The National Association for Catering and Events (NACE) had an enchanted forest theme for a fund-raising gala in Washington. A nod to the poisoned apple in Snow White and the Seven Dwarfs, escort cards were attached to bright red apples.
Photo: Evelyn Alas
Three-sided mini marquee centerpieces offered messages of gratitude and celebrated the organization's 30th anniversary.
Three-sided mini marquee centerpieces offered messages of gratitude and celebrated the organization's 30th anniversary.
Photo: Taylor McIntyre/BizBash
The dining room's perimeter was lined with 20 movie-theater-size screens.
The dining room's perimeter was lined with 20 movie-theater-size screens.
Photo: Ron Antonelli
The centerpieces played off the story of Robin Hood shooting an arrow through an apple. Afterward, the organization planned to donate the apples to New York Common Pantry, estimating they would meet the food pantry's need for three weeks.
The centerpieces played off the story of Robin Hood shooting an arrow through an apple. Afterward, the organization planned to donate the apples to New York Common Pantry, estimating they would meet the food pantry's need for three weeks.
Photo: Taylor McIntyre/BizBash
Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.
Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.
Photo: Diane Bondareff/AP Images for Behr Paint
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Decor included a color palette of black, merlot, and Oscar-inspired gold, using more than 2,000 yards of wine satin, textured gold, and champagne gold fabrics. Resource One provided linens, while Hire Elegance provided furniture rentals.
Photo: Jerry Hayes Photography
Rolex Oscars Green Room
Rolex Oscars Green Room
A color palette of oceanic blues was used, with furniture that evoked waves and starfish plus coral-inspired laser cutouts backlit in blue on the walls and ceiling.
Photo: Bart Michaels
Pre-Oscars Dinner
Pre-Oscars Dinner
At an industry dinner for nominees, AOO Events and its floral division, AOO Floral, used red, black, and gold details to create an Oscars-appropriate look. Tables came from Edge Design and Decor, while chargers and napkins came from BBJ Linen and rentals came from Signature Party Rentals.
Photo: Courtesy of AOO Events
Rolex Oscars Green Room
Rolex Oscars Green Room
Rolex sponsored the Academy Awards' green room for the fourth time, this year designing an under-the-sea theme linked to the brand's Perpetual Planet campaign. Event Eleven handled production, while Warner Bros. Design Studio handled the scenic build. Located backstage at the Dolby Theatre, guests entered the space through a bronzed door resembling a hatch. The interior used large underwater photos lit from behind to create a dramatic, realistic feel.
Photo: Bart Michaels
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